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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2018 Lexus LS 500 gets the F Sport treatment

Lexus has used this year's auto show season for a continuous rollout of its all-new flagship sedan, the 2018 LS 500. It debuted in Detroit, followed by the hybrid LS 500h in Geneva. For New York, the updated LS gets the F Sport treatment, which includes design touches, chassis tuning and added stopping power. The 2018 Lexus LS F Sport, whether in gas-only or hybrid trim, receives a set of 20-inch alloy wheels and larger, six-piston caliper front and four-piston rear brakes. Up front, the F Sport grille is refined beyond that of the standard LS, and Lexus notes that it took CAD designers five months to get the desired look, with its 7,100 individual surfaces. Other visual changes include an enlarged side grille, unique rocker panels, trunk moldings, and, of course, F Sport badging. The Ultra White exterior is exclusive to the F Sport version. Inside the car, F Sport front seats offer more support for spirited driving. The driver commands the car through an F Sport steering wheel, aluminum pedals, and a perforated shift lever. Details like the Ultrasuede in the seats and headliner and brushed aluminum trim add to the interior's sporty refinement. For a bolder look, Lexus offers the F Sport-exclusive Circuit Red interior. Just one version, though – the rear-drive, gasoline LS 500 – will offer a handling package for more prowess on curvy roads. It features Lexus Dynamic Handling, which includes variable ratio steering, and active rear steering to help guide the rear wheels around corners. The sport tuned air suspension includes the Active Stabilizer system for flatter cornering. The powertrain and its output figures remain unchanged from the standard version. The new Lexus LS is set to go on sale in early 2018. Related Video: Featured Gallery 2018 Lexus LS 500 F Sport: New York 2017 View 15 Photos Related Gallery 2017 Lexus LS 500 F Sport View 27 Photos News Source: LexusImage Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com New York Auto Show Lexus Luxury Sedan f sport

MT digs deep, learns more about hot Lexus RC coupe

As we patiently wait for the all-new Lexus RC to be unveiled at the Tokyo Motor Show in November, Motor Trend has dug up some tasty info on the Japanese automaker's new coupe for us to discuss. While we already knew some speculative, but credible, details on the upcoming two-door Lexus, MT reportedly has the dish on some details of the hotter RC F coupe (shown in the spy shots above).
The article says that the F will carry a six-figure MSRP and use a 455-horsepower, 5.0-liter V8 with cylinder deactivation, mated to an eight-speed automatic transmission. Carbon fiber body components will help reduce curb weight, and the scooped hood is said to optimize aerodynamics as the car will reach a top speed of around 186 miles per hour. Specific high-speed handling improvements include specially developed Brembo brakes, a beefed-up suspension, Michelin Pilot Sport PS2 tires and an automatic decklid spoiler.
As for other RC models, MT mentions the hybrid and V6 variants we already heard about, but it also says that the car could get a 2.0-liter turbo engine. This will probably be the engine used in the base model, which is expected to start at around $40,000. Head on over to Motor Trend for the full article, including a rendered image of the RC F.