2004 Lexus Sc 430 Automatic 2-door Convertible on 2040-cars

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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

2014 Lexus GX 460

The Toyota 4Runner has always held a special place in my heart for its boxy styling and off-road prowess, but until now, I never had the chance to drive its more luxurious cousin, the Lexus GX 460. Granted, the GX actually has more in common with the foreign-market Land Cruiser Prado, but all three SUVs ride on the same body-on-frame platform.
Originally an answer to the luxury SUV craze from the early 2000s, the GX hasn't changed all that much since its introduction more than a decade ago. It's a big SUV with plenty of space and crammed with just about all the luxuriousness Lexus could fit into a 12-year-old vehicle, but, more importantly, it still has the chops to go places many vehicles in its segment wouldn't dare venture. And just for good measure, Lexus tacked on its new signature spindle grille in what has to be its most pronounced appearance yet.
I've had a chance to drive most of the latest Lexus products (including the IS, ES and GS) to see just how competitive Toyota's luxury arm has gotten in recent years, but after spending a week with the 2014 GX 460, it's refreshing that, for now, Lexus has resisted the urge to follow some of its rivals in replacing rugged, body-on-frame SUVs with softer, car-based crossovers.