2003 Lexus Sc430 Base Convertible 2-door 4.3l on 2040-cars

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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

2017 Lexus Model Year Preview and Updates

As the market for luxury and near-luxury vehicles continues to expand, Lexus intends to grow its already-dominant share; new entries and updates to existing models reflect that. Biggest news for this calendar year – if not the 2017 model year – is unquestionably the introduction of the 2018 LC 500 - pictured above - and LC 500h, high-performance 2+2 coupes powered by either a blazing 5.0-liter normally aspirated V8 (LC 500) or full-hybrid system (LC 500h). Complementing their spring intro is the arrival of a redesigned LS 500 sedan, also making its debut as a 2018 later in this calendar year. LEXUS CT 200h: Lexus' hybrid hatch, nearly invisible from a marketing standpoint, receives new colors in 2017: Atomic Silver Caviar, Autumn Shiver and Blue Vortex Metallic. ES: The various ES trims, including the hybrid, incorporate the Lexus Safety System+ as standard equipment. Display Audio adds the Scout GPS link and all trims receive rain-sensing wipers. GS: Lexus' 5 Series weapon, sold in four variants – 200t, GS 350, GS 350 AWD and GS 450h – incorporates the Lexus Safety System+ as standard, offers a limited-slip differential option for the GS 350 RWD and supplies navigation on the 200t free of charge. IS: The compact Lexus four door receives an in-your-face refresh. A new front fascia, headlamps and wheel designs constitute the significant updates. Inside, the infotainment screen is enlarged, and the Lexus Safety System+ is made standard. LC: Lexus' 2+2 halo is all-new, and comes in two variants: LC 500 is V8-powered, while the LC 500h is equipped with a V6 and fully hybrid integration. The coupe is in Lexus showrooms by May, 2017. LS: The 2017 LS drove into the model year with minimal changes. The big news is the introduction of an all-new 2018 LS in the fourth quarter of this year. RC: Lexus' four-place coupe receives new wheel finishes on both 18-and-19-inch wheels, as well as available triple-beam LED headlamps. In the RC 350 performance dampers are made standard, and in all models the Display Audio receives a Scout GPS link. GX: Little substantive news for the Lexus GX SUV, but heated/ventilated front seats are available as a standalone option, and second-row captain's chairs are standard on the Luxury trim and available on Premium. Finally, the GX receives an optional Sport Design Package, a set of cosmetic upgrades targeting those with a taste for urban adventure.

Lexus' LFA Works now making carbon fiber bicycles... kind of

The LFA Works that produced the Lexus LFA hasn't had too much to do since the 500th example of the V10 supercar left the plant on December 15, 2012. So what are a bunch of carbon fiber experts meant to do with their time when they have some of the world's most advanced CFRP machinery but no engine to wrap it with? Why, make a bicycle, of course - and not just any bicycle, but the kind that costs one million Japanese yen ($10,000 US) and of which only 100 will be made.
Only they didn't really "make" it - the carbon fiber frame was sourced from Takumi, in Taiwan. On the face of it that's a shame, but it makes sense; when you've got a company like McLaren assisting bike manufacturer Specialized produce a road bike, it's clear that 'pushies' have got so advanced that a company can't just hop in and mold a $10K bike in six months. Beyond that frame it's got a Shimano Dura-Ace Di2 group with electronic shifters, and it weighs 15 pounds.
However, the Lexus crafstmen did polish each frame for three hours, and the bike is said to embody the "principles and philosophy" of the supercar, while the brochure for the bike says it represents "a new chapter in Lexus history." That chapter is still all about rarity, though, since there's only one bike headed for Canada and two for the US.