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The Lexus sprinkles bronze on the 2020 NX 300 Black Line Special Edition

It hasn't even been a full year since Lexus showed the 2019 NX F Sport Black Line, but with the onset of the 2020 model year, another special is already on the way. Lexus is launching a second Black Line Edition on the NX, this time for the 300 model, and this time with bronze accents inside and out. The NX 300 Black Line starts with the $3,720 Premium Package, which has blind spot monitor, autodimming heated side mirrors with reverse tilt, heated and ventilated front seats, the Lexus memory system, a power moonroof, LED daytime running lights and 18-inch five-spoke wheels. On this new special edition, the wheels are differentiated with bronze finishing. Additionally, Lexus paints the normally plastic fender trim to match one of three exterior colors: Eminent White Pearl, Nebula Gray Pearl or Matador Red Mica. Because it's still a Black Line, it has a black grille, a black grille surround, black fog lamp housing and black side mirrors. Inside, the black leather, black dashboard and black headliner are less of the story than is the new decorative bronze pageantry. Lexus used bronze stitching on the door trim, floor mats, center console, seats, and the key fobs.  The Black Line Special Edition is equipped with several modern tech features, including heated steering wheel, and a 10.3-inch infotainment display with Android Auto compatibility and Google Maps navigation. It also has parking assist and a power rear door with kick action. The Black Line treatment can be ordered on front-wheel-drive or all-wheel-drive variants of the 2020 NX 300. It comes with a 235-horsepower turbocharged 2.0-liter four-cylinder that's paired with a six-speed automatic transmission. Including destination costs, the FWD version starts at $45,735, and the AWD version starts at $47,135. They will be available starting November 2019. Design/Style Lexus Crossover Special and Limited Editions crossover AWD

2014 Lexus IS 350

Long regarded as one of the best driver's cars of all time, the BMW 3 Series has always been targeted by luxury automakers trying to create their own exciting, bang-for-the-buck sport sedan. For years, BMW has managed to ward off would-be rivals to its iconic 3 Series, but the combination of a softened F30 and solid, hard-hitting competitors could soon relieve the car of its crown. While the all-new Cadillac ATS has received the most publicity in this segment since its introduction, the 2014 Lexus IS has come on strong in its third generation to put plenty of heat on the 3 Series as the current-best luxury sport sedan.
The IS might be Lexus' most important launch in some time, as a new, strong attempt to draw younger buyers into showrooms. Rather than taking the same conservative path as the preceding IS, Lexus attacked the new car's design with enthusiasm. Exaggerated exterior styling, while certainly polarizing, definitely gets this car noticed.
We've certainly noticed the 2014 IS, with a couple of first drives (for the IS 250 prototype and the IS 350 F Sport) and a Quick Spin so far. This time around we had a chance to get a little more intimate with a staple of the new IS lineup: the non-F Sport, rear-wheel-drive IS 350.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350