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Lexus RC F GT3 Racing Concept is green-flag ready

Lexus is hardly the first brand that comes to mind when comes to motorsports. In fact, it's not even the first Japanese brand. But Toyota's premium marque is showing new signs of understanding that it will need to at least pay racing further lip service if it wants to be viewed as a more emotionally connected brand with the wherewithal to challenge the Germans on every level.
Lexus has already made it clear it wants to race its RC F coupe, and at least philosophically, the new model certainly strikes us as a more appropriate racecar conversion than the SC 430 that preceded it. This just-unveiled RC F GT3 Racing Concept looks properly menacing sitting on the carpet at the Geneva Motor Show, and it while it's officially labeled as a concept, it's a model Lexus promises will be made available to racing teams in 2015.
Designed run in Group GT3 events, this 2,756-pound coupe has a front-mounted V8 derived from the production RC F tuned to deliver over 540 horsepower. Lexus' plan is to commit to a season's worth of testing this year before building them to order, and we expect to see them in the Japan's Super GT and Super Taikyu Endurance series, along with endurance events like the 24 hours of Nürburgring.

2021 Lexus LC 500 Convertible Interior Driveway Test | Lexus at its best

The 2021 Lexus LC 500 Convertible is a blessing in the form of a car. Its 5.0-liter naturally aspirated V8 makes one of the best sounds in automobiledom, and one look will have anybody’s jaws on the ground. Climb inside, and the hits donÂ’t stop coming. In our specific test car, the first thing we notice are the miles of Toasted Caramel leather. ItÂ’s everywhere, and its expensive feel and quality are second to none at this price point. You can get black or red leather, but the Toasted Caramel tan is the classiest option available for the Convertible. Shades of tan on the doors, seats and headrests give it a mild two-tone look, making the color combo even more pleasing. And once you start to look closer at the intricate stitching, quilted seat bolsters, perforations and delicate piping throughout, the LC 500Â’s interior will begin to truly wow with its design. Take the door panel, for example. Rarely would we wax poetically about a door panelÂ’s design, but this one is too damn elegant to not call out. The slender and curved metal door handle looks like a sculpture, and its action is satisfyingly upscale. The checked pattern of leather in a different tone splitting the main swaths of leather is another nice touch. Little things like this can delight and bring a carÂ’s interior from above average to excellence. The LC 500 Convertible is full of these tiny delights. 2021 Lexus LC 500 Convertible View 34 Photos One rather entertaining bit is the trap door ahead of the center console that hides your roof operation switch. It makes you feel like James Bond fiddling around for a secret “eject” button each time you go to raise or lower the roof. But then you remember youÂ’re in a Japanese grand tourer, not a British sports car. Your passenger has two grab handles to hold onto should the road turn twisty, both incorporated into the carÂ’s design in a natural and classy way. The most delightful aspect of all is overall design itself. The flat plane of a dash is interrupted by a long overhanging piece that begins at the widescreen infotainment display. This leads into a physical clock and decorative trim piece, then runs all the way to the passenger side door. Below this is a second flat expanse, giving the dash a plateau look from door-to-door. Utility and usefulness is not top of mind in a convertible grand tourer, but the LC 500 is not devoid of road trip conveniences. The center armrest opens up to a decent amount of space.

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.