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Lexus exec says he still fields complaints about the spindle grille

When Lexus debuted its spindle grille on the GS sedan and trademarked the design back in 2012, it was a sure sign the look was here to stay. It started making its way through the lineup, and now five model years later, it's on all Lexus vehicles. The one thing everyone can all agree on is, it's bold. And Lexus has doubled down on the design with the LF-1 Limitless Concept on display at the Detroit Auto Show. Some people surely think nothing of the grille. Others have equated it to a cartoon character, a beard trimmer, or a baleen whale scooping up krill. In one harsh, perhaps apocryphal criticism, a design professor is said to have likened the spindle to the mouth of the titular hunter-alien in the "Predator" movies. In a much more admiring spacefaring comparison, our Antti Kautonen said the grille of the LF-1 Limited Concept mimics a "Star Wars" ship's shift into hyperspace. That's a fitting analogy for the stunning and futuristic LF-1, which might be the single most dramatically styled vehicle at the North American International Auto Show. A couple of years ago, Toyota chief designer — and head of Lexus — Tokuo Fukuichi defended the spindle in a Reuters interview, saying "sexy" was a goal of the design, and dismissing complaints by saying, "Even polarizing designs, you get used to them after a while." That defense was "a while" — three years — after the new look caused an uproar at a 2012 Toyota stockholders' meeting, where some shareholders complained. Now it has been a while longer, and a Lexus executive says the spindle grille has continued to divide Lexus customers. Jeff Bracken, Lexus group vice president and general manager, told Carbuzz on the sidelines of the Detroit show last week that longtime repeat customers still can't get their heads around whatever it is the car seems to be getting its mouth around. "I'll be very transparent. It's our signature grille. Some of our models have a more expressive signature grille than others. The folks that look at it as somewhat polarizing would be, for the most part, the folks that have been with us since the beginning. In fact I'll take phone calls from some of these owners and will literally spend 45 minutes to an hour on the phone with me just expressing how disappointed they are," Bracken said. Bracken has actually been saying almost the exact same things about the grille for years — both to upset customers and to automotive journalists — for example, to Forbes in 2014.

2021 Lexus ES adds AWD and Black Line Special Edition to lineup

Toyota engineered a Camry with all-wheel drive, so transferring it over to the Lexus only makes sense. The 2021 Lexus ES 250 AWD debuts today, adding all-wheel power to the ES for the first time. Lexus teased the possibility of an all-wheel-drive model at this generation’s launch, but it hasnÂ’t been officially announced until now. Just like the newly-available Camry AWD, this one is exclusively paired with a four-cylinder engine. Besides the Hybrid model, the ES was only offered with a naturally aspirated V6. Now the 2.5-liter four-cylinder migrates to the Lexus with 203 horsepower and 182 pound-feet of torque. ItÂ’s a shame that Lexus hasnÂ’t paired the all-wheel-drive system with the more powerful V6, but it was a task and a half to re-work the Camry with this system already.  You can read all about the engineering behind it in our Camry AWD First Drive. The Lexus uses the same “Dynamic Torque Control” system thatÂ’s found in the Camry to dole out the power rearward. ItÂ’s scanning for front wheel slippage, driver steering input and throttle input, then sending up to 50 percent of the power rearward when needed. The “Torque Control” part of it is not true torque vectoring, but ToyotaÂ’s system can pinch the brakes of the inner wheel when cornering to create the sensation of torque vectoring. Lexus says the ES 250 AWD has the same legroom, trunk room, ride comfort, cabin quietness and vehicle agility as any other Lexus ES. The Camry AWD has its rear seats raised by 10 mm, but thatÂ’s not the case for the ES, as Lexus claims it has the same rear hip point as the front-wheel-drive car. ThereÂ’s a small benefit in fuel economy dropping down to the slower four-cylinder, as the 250 AWD gets 28 mpg combined, whereas the 350 returns 26 mpg combined. If you want more performance, Lexus is making an F Sport version of the ES 250 AWD. 2021 Lexus ES 350 Black Line Special Edition View 8 Photos The 2021 Lexus ES 350 Black Line Special Edition also debuts today. ItÂ’s a limited-run ES based on the F Sport model that essentially amounts to a fancy appearance package. Lexus adds black F Sport wheels with black lug nuts, a black rear lip spoiler and blacked-out side mirrors. There are three exterior colors to choose from: Ultrasonic Blue Mica 2.0, Obsidian and Ultra White. Pictured in the gallery above is the Blue Mica and Ultra White. We like the blue. You also get a two-tone interior, mixing Obsidian and Ultra White with gray stitching.

Lexus in no hurry to be a big player in China

For a while now, China's spiraling wealth, population and development has had the world's luxury automakers in an expansionist fervor, with many executives exhibiting the sort of gleefully maniacal behavior historically reserved for gold-rush prospectors. Yet Toyota, of all companies, is exercising a surprising amount of caution in the Asian nation.
As The Wall Street Journal notes, Toyota's premium brand, Lexus, sold all of 64,000 vehicles in China last year, while BMW cleared its books of 326,000. In fact, it didn't even bother entering the market until 2005, while rival Audi built its first car in the market a decade and a half earlier. Even now, Lexus doesn't build any vehicles in China, and with the country's notoriously high tariffs on imports, that's a major disadvantage. Yet the business daily quotes Lexus executive vice president Mark Templin as saying that the brand is nowhere near ready to start building cars in the market. "We're not having those discussions about when we're going to go to China... We have a lot of work to do before we get to that point."
Part of that work includes establishing a more expansive dealer network - Lexus only had 99 stores as of 2012, while rival Mercedes-Benz had over two-and-a-half times as many, and it's still expanding. Adding a lot of dealers without having a goodly number of competitively priced offerings for them to sell may seem like an odd strategy, but Templin tells the WSJ that the goal is to "cultivate our image for quality and customer service and let the customers that we have go tell that story for us."