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Lexus rolling out LC 500h with new hybrid system in Geneva

When Lexus revealed the new LC 500 at the Detroit Auto Show last month, we knew it wouldn't be the only powertrain variant on offer. Now the Japanese automaker is teasing another version that will be revealed at the Geneva Motor Show next month. Toyota's luxury division hasn't given up much in the way of details as to what will power the new LC 500h, except to label the powertrain as the Lexus Multi Stage Hybrid System. The technology is slated to deliver "enhanced driving pleasure, more performance, and greater efficiency" over the current Lexus Hybrid Drive system. Whatever the specifications, expect the system to proliferate into additional Lexus hybrids to come. Otherwise we can expect the LC 500h to closely mirror the conventional LC 500. The sleek coupe design closely followed that of the LF-LC concept from 2012, and took top honors in the EyesOn Design Awards this year as the most beautiful new production car, and with the best interior as well. Alongside the hybrid coupe at the Geneva Motor Show, Lexus will also showcase the LF-FC concept that previewed the next LS sedan at the Tokyo Motor Show this past November with a hydrogen fuel cell powertrain. Related Video: Lexus at the 2016 Geneva Motor Show - World Premiere of the LC 500h luxury coupe with next-generation Lexus Multi Stage Hybrid System - European Premiere of the LF-FC concept Lexus will unveil the hybrid version of its all-new LC luxury coupe at the 2016 Geneva Motor Show. The LC 500h is equipped with Lexus' next generation hybrid powertrain, the Lexus Multi Stage Hybrid System, providing enhanced driving pleasure, more performance, and greater efficiency. The LC was first revealed at the 2016 North America International Auto Show. Its styling, performance and craftsmanship position the vehicle as Lexus' flagship coupe. The LC also utilizes Lexus' new architecture that promises enhanced dynamic capability. Inspired by the acclaimed LF-LC concept that debuted in 2012, the LC represents a shift in Lexus' engineering processes and design ideologies, and marks the beginning of a new phase for the Lexus brand. Its outstanding visual appeal has been unanimously praised following the Detroit reveal, and recognized by professionals who granted LC EyesOn Design awards for Production Car and Best Designed Interior at the 2016 NAIAS. Lexus will also display the LF-FC concept at the 2016 Geneva Motor Show.

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

Lexus NX will be produced in Canada

OTTAWA/MONTREAL — Toyota Motor Corp will build its Lexus NX luxury crossover vehicle at a Canadian plant starting in 2022, the company said on Monday, a decision that Prime Minister Justin Trudeau said demonstrated the value of the country's international trade agreements. The plant will invest hundreds of millions of dollars to produce the Lexus NX and its hybrid version at the factory in Cambridge, Ontario, "supplying the entire North American market," Trudeau said in a presentation with Fred Volf, president of Toyota's Canadian unit. Citing Canada's trade agreements with Mexico, the United States, Europe and Asia, Trudeau said: "We have preferential trade access to two-thirds of the global economy. In fact, we're the only G7 country that has free trade deals with every other G7 country." Trudeau, who faces a tough re-election contest in October, said the plans by Toyota, one of the world's largest carmakers, will help guarantee 8,000 jobs and the factory. The announcement is a "counter narrative" for Canada's automaking industry following recent bad news from other automakers, said Flavio Volpe, president of the Toronto-based Automotive Parts Manufacturers' Association, especially in the province of Ontario. Fiat Chrysler Automobiles NV said in March it would cut a shift at its Windsor assembly plant, leading to 1,500 job losses, and General Motors said last year it would shut its Oshawa factory by the end of 2019. Plans to assemble the NX in Canada "means that Toyota's Canadian manufacturing operations are here to stay," Volf said, adding that the cars are "the most technologically advanced and the most in-demand cars in the Toyota-Lexus global lineup." On Sunday, Trudeau hosted Japanese Prime Minister Shinzo Abe in Ottawa. Both touted the benefits of a Pacific trade deal that U.S. President Donald Trump walked away from. Trudeau said he had discussed the project to build the Lexus NX in Canada with Chief Executive Akio Toyoda on April 1. "When we last chatted just a few weeks ago, we discussed the potential of this new Lexus mandate," Trudeau said.