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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Lexus teases new F Sport engine cover

Lexus has teased a new F Sport model by revealing just the engine cover. It could point to a new performance version of the 2021 Lexus IS, and a potential successor to the dearly departed IS F. The image was obtained by Lexus Enthusiast, which pointed out that the carbon-fiber pattern cover is exactly the same shape as the one found shrouding the 5.0-liter V8 that powers the GS F and RC F. Good for 467 horsepower and 389 lb-ft of torque and a symphonic revving sound, the 2UR-GSE has traditionally been the heart of Lexus's F performance line. The teased cover, however, shows an "F Sport" badge where the GS F and RC F's "F" badge once resided. That implies a car with stiffer sport suspension along with some of the styling of a full-blown F model, but not the full stable of horses under the hood. Recently, Best Car magazine reported that Lexus was about to come out with a trio of F models. We think this engine cover is unlikely to preview an LC F, as the LC 500 is already powered by the 2UR-GSE, and wears a completely different engine cover. Also, an LC F would likely be turbocharged and thus don a different cover altogether. While it's possible that Lexus would drop the more powerful 2UR-GSE into the LS to give it a 73-horsepower bump over its current 394, that would imply an LS F model, not a simple F Sport. And besides, the LS already has an F Sport variant. The Best Car report also indicated that the LS F in the works, if it happens at all — and that's a big "if" — would be propelled by a twin-turbo V8.  That leaves the new IS, which in its most powerful guise has a 3.5-liter V6 generating 311 horses and 280 lb-ft of torque. It's possible that rather the teased engine cover is foreshadowing an IS 500, a conclusion that Lexus Enthusiast also draws, albeit with slightly different reasoning. An IS 500 would be one way for Lexus to squeeze as much use out of its marvelous 2UR-GSE before the V8 goes the way of the dodo, but without having to develop an all-out F model. The original IS F had, among other things, wider body panels, six-pot front brake calipers with cross-drilled rotors, and a Torsen LSD. By not calling an IS F, Lexus could be lowering expectations for enthusiasts of the original who would expect those performance features. Or, if the V8 gods are listening, perhaps Lexus is saving the true F badge for an IS with the rumored twin-turbo powering the LC F. One can hope, right? Related Video:

TMG still developing Lexus LS Sports 650 [w/video]

If you're going to make a super sedan, you'd better do it in Germany. That's where Audi, BMW and Mercedes-Benz do it, along with third parties like Alpina, Brabus and G-Power, among others. Deutschland is the epicenter of the movement, regularly churning out the most powerful four-door rockets in the world. It's also where one of the racing divisions for Toyota has been hard at work on the TMG Sports 650.
Toyota Motorsport GmbH started with a Lexus LS and turned it into a 641-horsepower, twin-turbocharged super sedan it revealed late last year at the Essen Motor Show. But though we haven't heard much about it since then, the team behind Toyota's F1 and Le Mans efforts are apparently still hard at work on the project.
Speaking with Lexus' own UK blog, TMG chief Alastair Moffitt revealed that the project started way back in 2010, shortly after Toyota shut down its F1 program and left the racing team with nothing to do. The 5.0-liter twin-turbo V8 was initially producing as much as 800 horsepower, but has since been refined to 650 so that it could theoretically be put into production and onto the road.