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Lexus planning second flagship alongside LS sedan

Lexus is planning to launch another flagship to slot alongside the LS sedan, but we don't know if it will be a coupe or a crossover. The coupe has been the persistent rumor. Lexus showed the two-door LF-LC concept in 2012 and a production model could borrow its underpinnings from the LS sedan. It's tipped to wear the letters LC or to revive the SC nameplate. The previous SC launched in 1991 as a fixed-roof coupe and offered inline-six or V8 engines. It was replaced in 2001 with the SC430 that had a V8 and a folding hardtop. While the coupe idea may seem like the leading candidate, the company's ambiguity is leading to speculation that the new flagship could adopt a different body-style altogether. "We need a flagship," Lexus general manager Jeff Bracken told Reuters. "It doesn't have to be a sedan." "In addition to the LS, there could be another flagship in our lineup," Bracken said. "We'll define what it is in January." The comments suggest something will be revealed at the Detroit auto show and could open the door to a new flagship SUV or crossover. That position is currently held by the LX 570, which is closely based on the Toyota Land Cruiser. However, sales of the LX have been less than stellar. From the 14,000-plus units Lexus sold of the original LX 470 when it launched in the US back in 2000, annual sales have dropped to just over 4,000 the last few years. Mercedes regularly sells over 25,000 of its GL-Class crossovers each year in the US alone. Last year Audi sold 18,000 Q7s here despite its imminent replacement. Land Rover sold nearly 13,000 Range Rovers last year and another 18,000 Range Rover Sports. Meanwhile, Cadillac typically sells between 20,000 and 30,000 Escalades every year, down from the 50,000-60,000 it sold a decade ago. A facelift is due for the LX that ought to spike sales a little, but Lexus will need more than a refresh to catch up with those rivals. In the meantime, it reportedly plans to roll out a three-row variant of the new RX before its lifespan is over. "We don't want to wait for a next generation" to give the RX the added seating capacity many customers are demanding, said Bracken. Related Video:

Lexus RC F sets the pace Down Under

A few months back we reported that Lexus was considering competing in V8 Supercars, Australia's premier touring-car series. And while it might not be ready to launch a campaign of its own, the Japanese luxury automaker has done the next-best thing. Starting this season, the Lexus RC F will serve as the series' official safety car. The eight-cylinder muscle coupe appears to be mechanically unmodified, as it is apparently suitable to the task right out of the showroom. It has, however, been enhanced with a special livery, emergency lighting and an interior likely to have been upgraded with bucket seats, racing harnesses, a roll cage and emergency equipment. The RC F safety car will be joined by an IS 350 F Sport that'll serve as the medical car and another GS 350 F Sport support vehicle, giving Lexus a strong presence on the circuit Down Under and potentially paving the way for a competitive assault on the series in the near future. Aussie racing fans can expect to see the trio on the track starting with the Clipsal 500 in Adelaide later this month. It won't be the first time we've seen Lexus provide a safety car in Australia, but it's a definite step up in profile from the GS 350 that has served for the past few years at the same Sydney Motorsport Park where this trio was launched. 06 February 2015 LEXUS ROARS INTO V8 SUPERCARS WITH RC F SAFETY CAR The Lexus high powered performance RC F coupe will feature as V8 Supercars' official Safety Car in 2015 as part of a new partnership between the Japanese luxury marque and V8 Supercars, Australia's premier motorsport series. A Lexus GS 350 F Sport and an IS 350 F Sport will also be on track as the championship's official course and medical cars as part of the new agreement. The RC F, which is equipped with a 5.0-litre V8 that produces 351kW of power and 530Nm of torque, will feature at each of the 15 V8 Supercars Championship events in 2015 alongside the GS 350 F Sport and IS 350 F Sport. Lexus Australia chief executive Sean Hanley said the partnership with V8 Supercars was a fitting match for the brand. "V8 Supercars is the world's leading touring car series and our involvement as supplier of vehicles reflects the new energy in our brand and our dynamic model lines," Mr Hanley said.

This is what a Lexus RC-based 'four-door coupe' might look like

It feels like there is a secret law in Germany mandating that every domestic automaker there must offer at least one model with a four-door coupe bodystyle like the BMW Gran Coupes, Mercedes-Benz CLS and Audi A7. Several of the German brands even have the swoopy sedans in multiple sizes. So far, Lexus has stayed out of that fray, but maybe not for long, if a recently spotted test car makes it to market.
The brand is known to be testing a highly styled four-door coupe, roughly the size of the GS, under heavy camouflage. Little is known about the new model at the moment, but its existence makes sense. If it really wants to take the on Germans, Lexus is going to have to fight them toe-to-toe with competing models - especially with ones understood to have high margins.
Pictured above is a rendering from artist Theophilus Chin imagining a slightly smaller take on the genre based on the RC coupe, which he calls the RC GT. His design leaves the original shape almost untouched, but shortens the front doors to allow room for a rear doors under the arching roof. His GT would be aimed more against the BMW 4 Series Gran Coupe and rumored Mercedes-Benz C-Class four-door coupe, rather than the larger models Lexus actually appears to be targeting with its vehicle under development. His concept certainly nails the look, though, and while it might not have a basis in reality, we thought that it's well-resolved enough that you'd want to take a look, if only as a "what could've been" flight of fancy.