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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

What we're driving this winter and why you need snow tires | Autoblog Podcast #496

On this episode, Mike Austin and David Gluckman talk about what they've been driving lately and answer some Spend My Money requests from listeners looking for advice on everything from sports cars to seven-seat SUVs. Plus we talk winter tires with an expert from Michelin's testing team. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And please send trivia questions! You'll get the honor of stumping your fellow listeners, and we'll thank you too. Autoblog Podcast #496 Topics and stories we mention 2017 Subaru BRZ 2017 Mitsubishi Outlander GT 2018 Lexus LC 500 Used cars! Rundown Intro - 00:00 What we're driving - 04:26 Michelin winter tire interview - 25:14 Spend My Money - 44:33 Total Duration: 1:18:57 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Lexus Mitsubishi Subaru SUV snow tires

Lexus reportedly debuting a trio high-performance, V8-powered F models

The V8 engine may not be long for this world, but before it disappears forever Lexus may give it a proper sendoff with a trio of eight-cylinder F cars. If reports out of Japan are true, Lexus is working on high-performance F variants of the IS and LS sedans, as well as the LC flagship coupe. The story comes form Japan's Best Car magazine, which claims the Lexus IS F will soon be making a return. Based on the updated 2021 Lexus IS, it will run an up-tuned engine that puts out 474 horsepower and 395 pound-feet of torque. That's a 58-horse and 24-lb-ft increase from the last IS F. To be honest it would be a bit surprising to see an IS F at this point, as the previous, third-generation IS skipped an F version. And since the 2021 IS sedan is based on that same platform, it seems Lexus would have introduced an IS F successor much earlier if one was in the cards. As much as we would love to see the IS F return, we won't hold our breaths for this one. Still, an IS F would be nothing, shock-wise, compared to what comes next. Best Car says Lexus will introduce an LS F to go up against the Mercedes-AMG S 63 and BMW M760Li. Power would come from a new 4.0-liter twin-turbo V8 making 661 hp and 480 lb-ft of torque. If true, this would drastically counter the LS's mission of smooth luxury that's been its raison d'etre since 1989. Out of the three, the car that makes the most sense to us is the LC F. It's been rumored for quite a while. We even saw spy shots of the car testing in 2018, but then came chatter that the car was canceled due to the COVID-19 pandemic. According to Best Car, it's back on (or was never canceled) and will share a mill with the LS F. The report also says that all three cars have sport suspensions and chassis improvements that properly harness the power of these engines. Lexus has proven it can build compelling high-performance cars like the IS F and GS F, which were far better than what their sales numbers indicated. Furthermore, the Lexus V8s themselves are machines of engineering beauty, amazing throttle response and glorious sound. Naturally, we'd welcome any of these cars, even as we take the article with a massive grain of salt. Related Video: