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Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

Lexus will reportedly usher in new design language with global EV

Lexus took its first steps in the electric car sector when it released the UX 300e, a compliance car developed for the Chinese and European markets. It's planning to launch a follow-up model in 2022, and the yet-unnamed EV will represent a much more serious attempt at capturing a slice of the segment in global markets than its predecessor. British magazine Autocar reported that the next electric Lexus will take the form of a crossover built on the e-TNGA platform developed to underpin a large number of Toyota and Subaru models. It will be about the same size as the NX, one of the firm's best-selling models, but it will receive a specific design inspired by the LF-Z Electrified concept (pictured) introduced in March 2021. It will retain the spindle grille, though the feature will become more of a trim piece than an air vent, and the design study's wide rear light bar is expected to make the transition from the drawing board to the showroom floor. Some of these defining styling cues will permeate other models in the 2020s.  What the low, hatchback-like body will hide remains to be seen. Autocar believes the crossover will be closely related to the production version of the Toyota bZ4X concept, which will also ride on the e-TNGA architecture. All-wheel-drive seems like a given, and Lexus will undoubtedly put a greater focus on performance and handling than its parent company. We're expecting to see some degree of automated driving, though not full autonomy. Interestingly, a steer-by-wire system may come standard, allegedly to provide a more engaging driving experience. Lexus could introduce the EV before the end of 2022, meaning it would arrive in showrooms as a 2023 model. If everything goes according to plan, it will launch a total of 10 new electrified models (including hybrids) by 2025. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2014 Lexus GS gets eight-speed auto, other enhancements

The Lexus GS was totally redesigned for the 2013 model year, but Lexus is already tweaking its midsize luxury sedan. While a handful of small changes are being made, the big news for the 2014 model year is that rear-wheel-drive GS350 models will be getting a new eight-speed automatic transmission for improved fuel economy and performance.
Official EPA estimates have yet to be released, but Lexus expects this new transmission to return 19 miles per gallon in the city and 29 mpg on the highway - an improvement of 1 mpg highway. The GS450h still uses a continuously variable transmission, but Lexus says that it has been optimized to mimic the shift points of an eight-speed automatic. The final powertrain change made to the 2014 Lexus GS include tweaks to the GS350's engine intake and exhaust systems, which should help give the sedan a sportier feel.
Inside, Lexus has added Siri Eyes Free inside both the GS350 and GS450h, which allows drivers to use their iPhone's Siri voice assistant simply by pushing a button on the steering wheel. Other changes include a new full-color head-up display, and an available power trunk opener. A new Luxury Package adds LED fog lights, 18-inch "superchrome" wheels on the GS350 and 18-inch graphite-finish wheels on the GS450h. Interesting, the optional Lexus Night View system has been dropped.