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Lexus: Make Some Noise

The 2015 NX is a seriously important vehicle for Lexus, as it not only moves the brand into a new segment, but pushes it towards a younger demographic. The Japanese brand's 2015 Super Bowl ad reflected these facts, with an expressive, stylish spot that focused on the aggressive lines of its new crossover. It's not a funny spot (which is kind of the modus operandi for Super Bowl ads), but it gets the turbocharged CUV out in front of the masses. Take a look at our full drive on the all-new NX200t.

Lexus' new V-LCRO advances seat tech by going back in time

Automakers love teaming up with aftermarket suppliers. Stuff like Foxx Racing shocks, BBS wheels, and Brembo brakes are all there to gussy up performance vehicles. But one of the best branded performance options you can get are a meaty set of seats. Not only do they look great, but the two purposes they serve are legitimate – hearty bolsters keep you pinned in place around high-G turns and they allow you to soak up a lot more of the chassis' sensations. Lexus already had a solid set of (unbranded) thrones in the RC F and GS F, but a piece of old tech is about to make them even better. The company is introducing a new Variable Load Coupling Rear Orientation for its seats. Fancy name aside, this is far from a new technology. It's been around for 75 years, and you probably know it as Velcro Technology. Yes, Lexus is going to start selling Velcro lined seats to keep you in place at up to three Gs, whether they be fore, aft, or lateral forces. "The RC F and GS F are exhilarating, racing-inspired vehicles," said Brian Bolain, Lexus' GM for product and consumer marketing. "By partnering with Velcro Companies, our new V-LCRO technology enhances the driver's ability to maximize the cars' track-proven performance." If you're worried this is just a bunch of marketing jargon, though, take it from an actual driver. The V-LCRO system works. "The beauty of this technology is its simplicity," Lexus F Performance Racing driver Scott Pruett said. "With V-LCRO, Lexus has created an unprecedented connection between driver and vehicle, and the impact on the track has been phenomenal." According to Lexus spokesman Moe Lester, V-LCRO will be available on 2020 models, alongside the upcoming hoverboard package. In other news, tomorrow is April Fools' Day. Be prepared. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus Introduces Groundbreaking V-LCRO Technology Automaker reveals new interior option for RC F and GS F performance vehicles TORRANCE, Calif. (March 31, 2016)—When it comes to performance cars, few things are more important than the connection between driver and vehicle. For luxury automaker Lexus, the continuous pursuit to enhance this connection even includes venturing outside the automotive world for new solutions.

What to do if the infotainment in your Lexus isn't working

According to Toyota, "errant data from our traffic and weather data service provider" caused the infotainment systems in 2014-2016 Lexus vehicles and the 2016 Toyota Land Cruiser to go into some sort of endless reboot loop. The video above shows what that looks like, in case you're interested. Obviously, it's not good – the malfunction means the audio systems, navigation and climate control systems aren't working properly, and that the hands-free mobile phone function won't work. Apparently, some owners were able to manually fix their cars by disconnecting the battery cables for 10 minutes, which forces the car's computer systems to restart. But Toyota isn't officially suggesting that people take that action. Instead, "Toyota and Lexus owners experiencing these issues should visit their dealer for a complimentary system reset and a confirmation of the system," the automaker said in a statement. It's worth noting that issues with the usability of modern infotainment systems have caused customer satisfaction scores to drop. Lexus, though, has been mostly immune to such complaints, having come in first place in J.D. Power's most recent Vehicle Dependability study. Not that you should automatically trust those findings, anyway... Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Lexus via Twitter Lexus Toyota Auto Repair Ownership Technology Infotainment