2017 Lexus Rx on 2040-cars

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Lexus IS to get Deviant at SEMA

It's time to start gathering intel on SEMA, and it starts with this drawing of a modified 2014 Lexus IS. Lexus ran a competition on DeviantART, an online community for artists, to find a suitably modified IS that it could build and display at the temple of all things aftermarket in Las Vegas. The winner, as judged by a four-person panel from among more than 600 entries, is the IS rendered above by Rob Evans.
The winner looks like the beginning of a build for an IS entry into Japan's Super GT series, with a seriously exaggerated front spoiler and rear diffuser and fender flares that aren't just punched out, they're throwing 12-punch combinations.
Evans will have his car built by VIP Auto Salon and plastered all over Lexus materials promoting its presence at the show. Oh, and he gets an IS F-Sport for a year, among other prizes. Second place went to Lucia Lee, third place to Guangho Huang. A press release below has more on the competition and the winner.

Check out this awesome Lexus manga art with exploding cities and dragons galore

Lexus just did something a bit different, and it has to do with manga art. The headliner piece is the Lexus LC 500 with the masked warrior crouching on top of it, seen above. We think it's objectively awesome, as the car autonomously races away from an exploding city. The LC 500 was drawn by Bulgarian artist Daniel Atanasov. He says it's "heavily influenced by Japanese culture. The main character is wearing an oni mask, which in Japan are worn at festivals to protect from evil spirits. He is holding a nodachi sword (a type of Samurai sword), and the pose of the character has been influenced by martial arts." Atanasov says the LC 500 is self-driving, controlled by the character on top of the car. Next up is a drawing of a Lexus ES driving amongst dragons. We're not so sure how long the car will last in that landscape ... perhaps an LX 570 would be the more prudent choice for bombing through a rocky desert. This one blends manga with classical paintings from the west, making it more of a hybrid. It was drawn by Tim Kong — he says he chose to draw dragons in order to "highlight the brave design of Lexus cars." Lexus' last commission is of the UX. This one is much simpler, with fewer things going on in the background. There is simply a girl and her Lexus UX in the dunes as the sun sets. It's rather calming and warm in nature compared to the first two drawings. The artist, Yishan Li, says she drew the UX like this because this is where she envisions taking it if she owned one.

Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).