2013 Lexus Rx350 Awd on 2040-cars

Auto blog

Lexus is legitimately releasing a 60,000-hour version of its 'Takumi' documentary

In an age when many people determine expertise and authority by a blue check next to a Twitter, Facebook, or Instagram account, the idea of a true expert at his or her craft has been somewhat washed out. It is no longer an expectation, it's a rarity, and Lexus is honoring those who show true dedication to the art and science of practice. On March 19, Lexus will release a documentary about reaching takumi status, the highest level an artisan in Japan can attain by putting in 60,000 hours of work. Lexus first debuted this documentary, "Takumi – A 60,000-Hour Story on the Survival of Human Craft," at the DOC NYC film festival in New York. The film, which Lexus calls a character-driven study, has two forms. The feature version will debut on Amazon Prime and other streaming services, but that's technically a cut from the full-length 60,000-hour version. Yes, 60,000 hours, that's not a typo. The elongated cut will feature loops and repetitions of various skills as a way to imitate and display what it takes to become a takumi craftsman. (In case you're wondering, 60,000 hours translates into 7,500 eight-hour workdays, or more than 20 years if the artisan never took a single day off. Twelve-hour days would achieve true takumi mastery in under 14 years. To watch the full-length documentary, running nonstop 24 hours a day without bathroom breaks, you'd need 2,500 days, or nearly seven years.) The timing of the Clay Jeter-directed (Chef's Table) documentary is no coincidence, as manufacturing and production has been hit hard by machinery and artificial intelligence. Paired with the idea that everybody now wants things instantly, there is legitimate worry that the art of human craftsmanship is dying. There are four subjects in the movie: Lexus craftsman Katsuaki Suganuma, carpenter Shigeo Kiuchi, paper artist Nahoko Kojima, and chef Hisato Nakahigashi. Each has an inspiring mentality and story regarding a principle we've all been hearing since we were children: "Practice makes perfect." But a real takumi knows there is no such thing as perfection, only the path toward it. Watch the trailer for the documentary above.

Lexus says it's not worried about LS sales decline in face of S-Class, Model S

The Lexus LS is old. Sure, it received a refresh for model year 2013, but it hasn't had a clean-sheet redesign since George W. Bush was in office. It's the oldest vehicle in its segment, debuting in 2007, a full year before the current-gen BMW 7 Series, two years before the Hyundai Equus and Jaguar XJ and three years before the Audi A8.
This is particularly troubling as buyers flock to the heavily redesigned Mercedes-Benz S-Class, which debuted late last year, and the all-electric Tesla Model S. Despite this move, though, Lexus is (worryingly in our minds) not at all concerned.
"We don't feel it's a problem with the car," Brian Smith, VP of marketing for Lexus, told Wards Auto. "Many of the buyers in that segment want what's new and they're trying it."

Lexus electric concept car teased ahead of reveal next week

Lexus released another teaser for its upcoming unnamed concept car and also gave us an official release date. A digital world premiere is scheduled to take place on Tuesday, March 30, at 7 p.m. EDT. No new information was revealed, but the new teaser photo and video (found on Lexus’ site here) give us a better idea of what's coming. The shadowing makes it difficult to pin down, but this concept's silhouette already has us intrigued. It has the body shape of a sportback, but the ride height of a crossover.  Its nose is rather upright, and the quick view of the front reveals that the spindle grille is gone. However, some semblance of the spindle grille shape might remain — itÂ’s tough to tell in the dark shadows Lexus left us to look through, but there are jagged edges aplenty. Any kind of a massive front opening wonÂ’t be necessary for cooling, though, because this Lexus is electric. Lexus is showing off its LED lighting skills in this concept, as we can easily see some seriously exotic headlights and a light-up Lexus badge in front. Around back, thereÂ’s a similarly intriguing dashed taillight design. The gently sloping greenhouse looks like an aerodynamic design, hinting more at the electric nature of the car than we picked up on previously. We can still see the little spoiler in the back that the previous photo revealed, and the strange fin is in place, too.  Make sure to swing back in a weekÂ’s time to see the future of Lexus be fully revealed and learn all the details of what electric machine is coming our way. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.