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Lexus: Let's Play

Lexus opted to air a second ad during the 2015 Super Bowl, this time featuring its 2015 RC350 coupe. There is much drifting, both with a remote-controlled RC (yes, an RC RC, which is kind of the whole joke) and the full-sized, 306-horsepower coupe. It's a fairly creative spot and entertaining spot, so give it a look. You can check out our impressions of the new RC in our comprehensive First Drive.

Lexus gets new boss, and he's a designer

A reshuffle in the uppermost ranks of Lexus could see the Japanese luxury brand further energize its recent focus on design. Tokuo Fukuichi, Toyota's global design boss, is the new head of Lexus International.
Fukuichi will retain his role as the overall head of design for Toyota, Lexus and Scion, and will assume his new position at the head of Lexus and on its board on April 1 (no fooling). This is going to be an interesting move for fans of design to watch, as Fukuichi has repeatedly been mentioned as a designer that enjoys pushing the edge of the envelope and experimenting. He is, after all, the man responsible for designing the most awesomely odd minivan of the 1990s, the mid-engined, rear-drive Toyota Previa, and more recently, he signed off on the controversial Lexus LF-NX concept, which is said to presage a new production small crossover.
"Regarding changes in design, no one has 100 percent confidence," Fukuichi told Forbes back in January 2013. "No one can really say with pure certainty that, 'In two years, this will sell well.'" As Akio Toyoda continues to demand more assertive, edgier designs, it's that point of view that should make Fukuichi a valuable addition to Lexus, as it continues to challenge the competition from Germany.

Lexus RC F and GS F 10th Anniversary Editions are all black and blue

Lexus's F marque, the letter affixed to sport-tuned and performance models, debuted just over 10 years ago when the IS F hit dealer showrooms. The V8-powered sedan was a direct competitor to the tried and true BMW M3. The IS F was followed by the V10-powered LFA, RC F coupe and GS F sedan. In celebration of the F sub-brand's 10th anniversary, Lexus is rolling out two new limited edition variants of the RC F and GS F. In America, only 240 RC Fs and 100 GS Fs will be available. There is a price to pay for exclusivity. The RC F 10th Anniversary Edition starts at $80,810, a $16,160 premium over the standard model. It's not just special badging. The new model comes standard with the Performance Package, Triple Beam headlights and Intuitive Park Assist. Those three options will run you $7,160 on their own. At $89,350, the GS F 10th Anniversary Edition is only a $5,000 premium over the standard model. Both cars come with matte Nebula Grey paint, 19-inch black BBS wheels wrapped in Michelin Pilot Super Sport tires, and Brembo brakes with blue calipers. The RC F has blue leather seating with white accents up front as well as blue accents on the shift knob, steering wheel and instrument panel cover. The GS F gets blue leather seating both front and rear. There are blue carbon-fiber accents, blue suede on the dash and blue seat belts. Additionally, the GS F gets blue leather on the steering wheel, console and shift knob. The RC F and GS F are still powered by a 467 horsepower naturally-aspirated 5.0-liter V8. Power is sent to the rear wheels through an 8-speed automatic transmission. Both cars also pack a torque vectoring differential. Look for these special edition models later this year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Lexus RC F and GS F 10th Anniversary Edition cars View 15 Photos News Source: Lexus Design/Style Lexus Coupe Luxury Performance Sedan lexus rc f lexus gs f