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2019 Lexus ES gets new F Sport trim, Amazon Alexa and Apple CarPlay

"Alexa," I say out loud. A chime goes off in the all-new 2019 Lexus ES acknowledging the wake word. I ask what the weather is going to be like tomorrow, and after a brief pause, the voice made famous from Amazon's Super Bowl campaign replies, informing me of the cloud conditions and the temperatures for the next day based on my current GPS location. Although the ability to order paper towels from the comfort of a car wasn't quite ready for prime time (I tried), the future is nigh. While Lexus was unveiling the seventh-generation ES on the global stage that is the Beijing Motor Show, simultaneously in Los Angeles, a more intimate gathering of journalists was held and the wraps were pulled off an ES 350 and the ES F Sport. Not present was the ES 300h hybrid variant. In all, 2,000 components are either new or have been revised on the 2019 ES, which utilizes the larger GA-K chassis variation of Toyota's new global TNGA platform. Utilized on the 2018 Toyota Camry and 2019 Avalon, it's the first time the luxury brand has put the new front-wheel-drive platform to use. Standing 2.6 inches longer, 0.2 inches lower, 1.8 inches wider with wider tracks (0.4-inch front, 1.5 inch rear), and having a 2-inch longer wheelbase than the model it replaces, Lexus says the dimensions have been stretched to improve handling(for some reference, you can see how the similarly sized new Avalon compares to the last-generation ES). Another benefit is rear seat legroom, which is actually greater than that of the flagship LS sedan. All new ES models will roll out of Toyota's Kentucky plant with aluminum hoods and front fenders, and high-tensile steel to save on weight. Thanks to efforts such as those, the preliminary curb weight for the new, larger ES 350 is 3,649 pounds, a 78-pound increase from the current. The ES models on display both employ a new 8-speed automatic transmission mated to the same 3.5-liter V6 found in the Camry and Avalon. In the ES it produces 302 hp and 267 lb-ft of torque, a jump in 34 hp and 19 lb-ft of torque from the current ES 350. Preliminary fuel economy figures are 26 mpg combined (22 city / 33 highway), a bump up from 24 combined (21 city / 30 highway). The ES 300h will also share its hybrid powertrain with the Avalon, consisting of a 2.5-liter four-cylinder aided by two electric motors (one for propulsion and another that serves as a motor generator). The current ES only has one electric motor. Total system output is 215 horsepower.

2015 Lexus RC 350 F Sport snarls in Switzerland with darkened demeanor

Lexus is finally ready to return to the coupe market with the new RC, and while we already saw it in Detroit, it brought the new RC 350 F Sport version for the Geneva Motor Show.
The car packs 306 horsepower and 277 pound-feet from its 3.5-liter V6 and is meant to sit between the standard RC 350 Sport Coupe and the full bore RC F.
Most obvious when you glimpse the coupe is the more aggressive spindle grille with a new mesh treatment and dark, 19-inch F Sport wheels. The interior also receives a host of upgrades with Rioja Red leather and Silver Performance trim, plus perforated leather trim on the steering wheel and shift knob. There is a bit of LFA inspiration as well with the F Sport getting its moving center ring instrument display. It is not all about better style though because the coupe also gets adaptive dampers and an optional four-wheel steering system.

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.