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Lexus is legitimately releasing a 60,000-hour version of its 'Takumi' documentary

In an age when many people determine expertise and authority by a blue check next to a Twitter, Facebook, or Instagram account, the idea of a true expert at his or her craft has been somewhat washed out. It is no longer an expectation, it's a rarity, and Lexus is honoring those who show true dedication to the art and science of practice. On March 19, Lexus will release a documentary about reaching takumi status, the highest level an artisan in Japan can attain by putting in 60,000 hours of work. Lexus first debuted this documentary, "Takumi – A 60,000-Hour Story on the Survival of Human Craft," at the DOC NYC film festival in New York. The film, which Lexus calls a character-driven study, has two forms. The feature version will debut on Amazon Prime and other streaming services, but that's technically a cut from the full-length 60,000-hour version. Yes, 60,000 hours, that's not a typo. The elongated cut will feature loops and repetitions of various skills as a way to imitate and display what it takes to become a takumi craftsman. (In case you're wondering, 60,000 hours translates into 7,500 eight-hour workdays, or more than 20 years if the artisan never took a single day off. Twelve-hour days would achieve true takumi mastery in under 14 years. To watch the full-length documentary, running nonstop 24 hours a day without bathroom breaks, you'd need 2,500 days, or nearly seven years.) The timing of the Clay Jeter-directed (Chef's Table) documentary is no coincidence, as manufacturing and production has been hit hard by machinery and artificial intelligence. Paired with the idea that everybody now wants things instantly, there is legitimate worry that the art of human craftsmanship is dying. There are four subjects in the movie: Lexus craftsman Katsuaki Suganuma, carpenter Shigeo Kiuchi, paper artist Nahoko Kojima, and chef Hisato Nakahigashi. Each has an inspiring mentality and story regarding a principle we've all been hearing since we were children: "Practice makes perfect." But a real takumi knows there is no such thing as perfection, only the path toward it. Watch the trailer for the documentary above.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2019 Lexus UX 250h First Drive Review | Flashy looks and smart hybrid tech

STOCKHOLM, Sweden — Lexus admittedly is late to the subcompact crossover segment, but it hopes to make up ground with the 2019 UX by offering an intriguing combination of hybrid technology and flashy design. Longer than any premium subcompact SUV rival at 177 inches, the UX's 60.6-inch height is lower than all but the Infiniti QX30 and Mercedes GLA, and it sits in the middle on width at 72.4 inches — the BMW X1 and Subaru XV are narrower, the Audi Q3 and Jaguar E-Pace wider. Those dimensions give the UX a much more hatchback/crossover feeling, rather than a boxy and upright SUV. The inline four-cylinder 2.0-liter gasoline engine teams with two electric motors to produce 175 horsepower channeled through an electronically controlled continuously variable transmission. The hybrid offers electric all-wheel drive with a dedicated electric motor generator integrated into the rear differential. Despite the crossover looks, Lexus never suggests the UX is a proper off-roader. On-road it does feel a little more solid, and promises more traction on slippery surfaces off-road. The U.S. market gets a strictly gasoline-fed option too, in the UX 200. It's powered by a 2.0-liter 169-horsepower four-cylinder engine paired to Toyota's new direct-shift CVT transmission and front-wheel-drive only. Economy figures are still to be finalized, but Lexus estimates 33 combined mpg for the UX 200, with the all-wheel-drive 250h expected to achieve 38 mpg combined. Related: 2019 UX is the most affordable Lexus In Europe, the UX will be sold alongside the now-aging CT hatchback, despite rumors the CT is on its way out (it's already been axed in the U.S.). But the UX is by far the superior vehicle. The CVT in the Lexus UX is better and doesn't whine like the transmission in older versions of the CT. The UX also handles way better, even though for most customers its environmental credentials, keen running costs and distinctive design are more likely to factor into the buying-decision process. The UX's cabin is a welcoming space. It's smart, logical and less cluttered than the larger NX. Material quality is excellent and original in places too — the optional dashboard covering akin to textured Japanese washi paper is a good example — and Lexus is stressing the brand's superior craftsmanship, called Takumi, throughout its range. Unfortunately, the interior is hamstrung by the laptop-style touchpad for the infotainment screen (7-inch is standard, 10.25-inch on F-Sport trim).