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Lexus: Make Some Noise

The 2015 NX is a seriously important vehicle for Lexus, as it not only moves the brand into a new segment, but pushes it towards a younger demographic. The Japanese brand's 2015 Super Bowl ad reflected these facts, with an expressive, stylish spot that focused on the aggressive lines of its new crossover. It's not a funny spot (which is kind of the modus operandi for Super Bowl ads), but it gets the turbocharged CUV out in front of the masses. Take a look at our full drive on the all-new NX200t.

Lexus made an LX ride-on for a child with cerebral palsy

Ride-on vehicles, or Power Wheels as many know them, are a perfect way for young children to experience driving and cars for the first time. Unfortunately, certain congenital disorders can prevent some children from having that from experience. Lexus, in collaboration with Givewith and the Cerebral Palsy Foundation (CPF), wanted to help reduce the barrier of access to fun mobility, and has created an LX ride-on specifically customized for a girl with cerebral palsy.  Six-year-old Finley Smallwood has the most common motor disorder that affects children, cerebral palsy. According to the Center for Disease Control and Prevention (CDC), cerebral palsy is "a group of disorders that affect a person’s ability to move and maintain balance and posture." Because of this, she is unable to use ride-on vehicles the way they are currently built. Lexus was inspired by Finley to design and develop solutions that could get here into a car. The ride-on, which has the looks of a topless LX SUV, has several custom features. Finley has a tough time sitting for a long time, so Lexus added waist-high side padding and modified the seat. The LX ride-on also has an adjustable headrest, and a five-point harness to keep the driver safe, stable, and secure. Ingress and egress on current ride-ons can also be difficult, so Lexus lowered the vehicle and increased the size of the doors.  The largest change is the method of control. Because some children with cerebral palsy might not be able to use a foot pedal or have the strength to use a steering wheel, this ride-on doesn't have either. Instead, Lexus configured an armrest joystick to control the vehicle's direction and acceleration.   Lexus delivered the LX to Finley in March, which is National Cerebral Palsy Awareness Month. For a video profile of Finley and a behind-the-scenes look at the vehicle's development, visit Givewith.com. Related Video:     Featured Gallery Lexus CPF Power Wheels Auto News Toys/Games Lexus

2015 Lexus RC 300h is a hardcore hybrid cherry coupe

Lexus is tag-teaming back into the hardcore coupe ring with this, the red rum RC 300h that's jumping off the top rope to "[inject] emotional appeal into the Lexus DNA." It's the hybrid version of the twin, powered by a 2.5-liter V6 aided by a 105-kW electric motor, the pair putting out 217 total horsepower and 280 pound-feet of torque through a continuously variable transmission. The RC's other, more conventional half will come with a 3.5-liter V6 with 314 hp and 380 lb-ft shifted with an eight-speed sequential transmission.
The brand doesn't want you to take this RC Coupe for a two-door version of the IS. It's based on the GS platform but its dimensions are unique, being wider, lower and shorter in wheelbase than the IS. Concept-car headlights flank the most extreme version of the spindle grille yet seen on a production car, and the lighting novelty continuing in the cabin with illumination that is aimed up instead of down. The package will ride on either 18- or 19-inch wheels.
The "high contrast," dual-zone cabin is graced with shimamoku wood and Lexus' Remote Touch Interface, and Lexus says the seats have been conceived via an "integrated foaming construction method" like racing seats - we think they look spectacular stitched up in this carmel-colored leather.