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Junkyard Gem: 1991 Lexus ES 250

When the Lexus LS 400 first appeared here in late 1989 (as a 1990 model), sellers of German-made luxury sedans broke out in the shaky sweats and car shoppers flocked to see — and buy — this well-built statusmobile that retailed for about 60% of the price of the cheapest S-Class. Not attracting nearly as much attention at the time was the other introductory vehicle of the Lexus brand: the ES 250. Sold here for just the 1990 and 1991 model years, the first-generation ES was the most Camry-like of its kind and the hardest to find today. Here's a '91 in a San Francisco Bay Area yard. All of the ESs for the model's first couple of decades were based on the Camry, so they benefited from the Camry's famous reliability while suffering from its not-so-exciting image. Toyota made a good effort to make the 1990-1991 cars look something like their LS big brothers, but their Camry origins are quite obvious from most angles. Later ESs got more distinctive body panels and sales got stronger when that happened. Power came from this 2.5-liter V6, which was the hairiest engine available in the 1991 US-market Camry. 159 horsepower, which was pretty good for a car like this in the early 1990s. A five-speed manual transmission could be had in the ES 250 and ES 300 through the 1993 model year, but those early-1990s American car shoppers wishing for a midsize luxury sedan with three pedals generally opted for an Audi or BMW, with most of the rest settling on the Acura Legend. I'll keep looking out for a five-speed ES in a car graveyard, of course, but finding any first-gen ES has been a tough challenge in itself. This one got within 252 miles of the 200,000 mark, not bad for a typical 1991 car but also not especially impressive for a member of the Camry family. The interior was much nicer than what you got in any Camry, but junkyard shoppers have hit this one hard and its opulence no longer shines through. Toyotas had some variation of this switch from the late 1970s and into our current century. This version comes straight out of the Cressida. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. That Lexus noise-testing room sure is impressive! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Good in the rain, too. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lexus ES sedan (probably) teased ahead of Beijing debut

Lexus has shared a teaser image of a yet-unnamed future production car, which we believe to be the upcoming ES. The now-familiar spindle grille fills almost the entire image, which Lexus has served us with the tagline "Expect the Unexpected". So, what to expect? Word on the street is that the rear-drive GS saloon is on its way out for good, and the ES would fill its shoes. The 2011-introduced GS has been a slow seller recently, and Lexus might lift the ES to the position of its sole midsize sedan – especially as it moves onto the new TNGA platform already used by the Camry and Avalon, known ES relatives on the Toyota side of things. Let's not forget the ES nameplate debuted way back in the late '80s on a posher Camry with frameless windows, and the models have walked hand-in-hand ever since. The "Unexpected" tagline could be justified by offering all-wheel drive, which would be a first in the ES; the blue tinge of the teaser's Lexus logo refers to a hybrid system, which is also mentioned in the company's teaser tweet. The car will be a global model, which the ES hasn't yet been. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At 7,773 units, the ageing GS's 2017 sales have nearly halved from 2016's 14,878, which also saw a significant drop from over 23,000 cars sold in 2015, when it was last refreshed. By comparison, Lexus sold over 51,000 ES models last year, also topping 2017's Toyota Avalon sales by almost 20,000 cars. Perhaps the more aristocratic GS isn't seen as a viable as the more bread-and-butter ES, which could be imported to Europe for the first time ever. Earlier this month, we reported that GS orders and production are being called off. Lexus will unveil the new car in Beijing later this month. More teasers are likely to be on their way, and with them, we can report more about the car's appearance and likely spec. In a flurry of crossovers, a traditional saloon sounds like a fresh thing to introduce. Related Video:

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.