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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Toyota has two all-new 8-passenger SUVs in the works, and one's a Lexus

Toyota announced yesterday that its Princeton, Indiana, manufacturing plant is getting a big $803 million infusion of cash. The reason? Toyota casually dropped that it will soon build “two all-new, three-row SUVs” there. TheyÂ’ll be “designed with the active Gen Y American Family in mind,” which is another way of saying that Toyota is targeting Millennials. In case you missed it, Millennials are in their late 20s and 30s now! That means they have growing families and need more space to put them. Both new SUVs will seat up to eight passengers. The other big reveal is that both will be electrified. WeÂ’re going to assume that means theyÂ’ll be regular hybrids in ToyotaÂ’s case, though thereÂ’s every possibility for a PHEV “Prime” version, too. Both will have semi-automated driving systems, advanced enough that they will “allow for hands-free driving in certain conditions.” Plus, there will be a remote parking system that allows “the driver to park and unpark outside the vehicle using a smartphone.” The last nugget of tech Toyota is sharing with us is that both will use a new “digital key” that turns your smartphone into a quasi key and allows you to share it digitally with others. Another bit of information concerning these two is that one will be a Toyota, and the other will be a Lexus. What these two models will be named is not yet clear. Seeing “three-row SUV,” our minds instantly go to Sequoia. That model is as old as it gets these days, and is deeply in need of a redesign — the current generation launched all the way back in 2008. However, Toyota does not explicitly say that this news pertains to the next-gen Sequoia. In fact, previous reports of the Sequoia shifting its production location to San Antonio lead us to believe that this news has absolutely nothing to do with a potential next generation of the SUV. Coincidentally, the Sequoia is currently built at the Princeton, Indiana, plant thatÂ’s getting this investment — that official switchover to Texas is reported to happen sometime in 2022.  ToyotaÂ’s language in this press release, plus the knowledge that Sequoia is leaving Indiana, all indicates that these two three-row SUVs might not be rough-and-tumble body-on-frame off-roaders. TheyÂ’re likely going to be plenty capable (hitting that “active lifestyle” market), but the focus toward families suggests that comfort could be paramount.

Lexus: No plans for LFA replacement anytime soon

Supercars are fantastic in terms of their raw performance, sound and ability to inspire interest in an automaker. They aren't so good at actually making money, even for giant, global automakers like Toyota. And if you are holding out hope that Lexus might be fibbing about there being no plans for an LFA successor, we have some bad news. "I think you will see us do some incredible things in the future, but probably not a $375,000 supercar anytime soon," Lexus Executive Vice President Mark Templin told Automotive News. The issue comes down to the LFA's cost to develop and massive price. Lexus built just 500 of the V10 supercars from 2010 through 2012. Templin said that the plan was originally for a much more modest vehicle with a steel body. However, that intention changed to plans for an aluminum exterior and eventually evolved further to carbon fiber during the course of its engineering. Templin is clear that Lexus isn't giving up on more accessible performance with its F sub-brand models, but more supercars aren't coming, at least not anytime soon. He previously suggested that the LFA was a generational model with a 30-year wait for the next one. These days, the workshop that built the LFA has been converted for a much less powerful but perhaps more important vehicle. Toyota now uses it to build the Mirai with the company's hydrogen fuel cell powertrain. Related Video: Featured Gallery 2012 Lexus LFA: Review View 30 Photos News Source: Automotive News - sub. req.Image Credit: Copyright 2015 Drew Phillips / AOL Plants/Manufacturing Lexus Toyota Coupe Performance Supercars supercar lexus lfa