2011 Lexus Rx 350 Base on 2040-cars

Auto blog

Lexus LF-NX Concept takes aim at the small crossover herd [w/video]

Lexus is drawing crowds with its sharply styled LF-NX Concept, a car that previews a competitor for the likes of the BMW X1, Mercedes-Benz GLK (also debuting at Frankfurt) and Audi Q3. We previewed the LF-NX last week, but we've since gotten a bit of in-person time with the compact crossover on the Frankfurt show floor.
There's a lot of show-car tinsel here, but the makings of a production model are fairly visible. That trademark Lexus face, with the separate headlight and running light arrays and an even more extreme version of the "spindle" grille, is present and accounted for. The styling is sliced and carved, like the Lexus IS, although it's difficult to tell if the production model will be quite so extreme in its looks. We'll bet yes.
Take a look above for the full set of live images from Frankfurt, then scroll down for video and some of the stock images from the original, online unveiling. Finally, click over for our complete coverage of the LF-NX from its debut, last week.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Lexus still weighing convertible prospects [w/poll]

Lexus dealers may be clamoring more for a three-row crossover than a two-door convertible, but as far as the automaker itself is concerned, the prospect of a droptop is not out of the question. In fact, according to the latest report from Automotive News, Lexus is currently considering two alternative proposals for adding a new convertible to its lineup. One would be based on the LF-C2 concept showcased at the LA Auto Show last month and take the form of an RC convertible, essentially taking the place of the outgoing IS Convertible at a relatively accessible market position. The other would essentially be a roadster version of the LF-LC sports car and take a much higher position in the company's lineup. Lexus is reportedly evaluating whether it can justify having both convertibles in its lineup – something it hasn't done since the IS and SC convertibles briefly overlapped in 2009-10. But considering the downwards slide in sales of IS Convertibles, it would be hard to make the business case for two new ones. So if sales of the IS Convertible have been so low, why make a new droptop altogether, you ask? A fair question, and the answer very well might come down to projecting a more youthful image and attracting younger buyers into Lexus showrooms – even if they don't ultimately buy a convertible at all. Lexus is well aware that its core customer base is aging, and is in no rush to alienate its more mature clientele, but if it's going to succeed in the long run, it's going to have to bring in younger customers. Have an opinion one way or the other? Voice it in the informal poll below.