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Lexus GS 300 disappears from 2020 lineup

The seven-strong Lexus GS lineup will enter 2020 with only five models in the lineup. Cars Direct found out the entry-level GS 300 will not ring in the new year, the discovery explained by a Lexus spokesperson with, "the GS 300 represented a small percentage of GS sales in 2018." That will leave the standard GS 350 and the GS 350 F Sport, both offered in either rear- or all-wheel drive. With the $47,885 GS 300 out of the game, the price of entry for the range goes up to $52,420 for the GS 350 RWD. That price represents a $150 increase over 2019, and an MSRP of $51,395 plus a $1,025 charge for destination and handling. Perhaps it's a sign of how much Lexus believes in the sport sedan credentials of the GS 350 that the rear-wheel-drive version currently on sale costs $330 more than the all-wheel-drive model. This is reversed for the F Sport trims, with the GS 350 F Sport AWD needing $1,745 more than version with a driven rear axle only. If pricing differentials hold across the range into 2020, that would make the GS 350 AWD $52,090, the GS 350 F Sport RWD would cost $53,785, and the GS 350 F Sport AWD $55,530. The GS F, charging along with a 5.0-liter V8 producing 467 horsepower and 389 pound-feet of torque sent to the rear wheels only, will run $86,035. That's a $560 bump over the 2019 model year. Since the GS F 10th Anniversary Edition celebrated the tenth anniversary of F performance this year, we don't expect the $89,350 sedan to continue into next year. The GS has been in the spotlight at Lexus HQ since last summer, when the brand's general manager told Automotive News "we're certainly evaluating both vehicles," speaking of the GS and IS. For next year, the 241-horsepower GS 300 slips off the scene, but one wonders how long even the 311-hp GS 350 can stick around when the entire lineup sold just 6,604 units in the U.S. last year. Sales are down more than 50 percent this year, down from a 2015 high of 23,117. The new ES is just nine horses down on the GS, $7,000 less expensive, and sold 50 percent more units in the U.S. in January than the GS has so far this year. With no news of an updated GS on the way and the ES rumored to add an all-wheel-drive trim for 2020, the GS could have a hard time standing up to business-case scrutiny.

Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

Lexus RX450h+ mysterious patent filing hints at plug-in hybrid

Lexus entered the hybrid segment before a vast majority of its rivals, but it has timidly stayed away from the plug-in hybrid arena. Trademark documents filed in Europe suggest that's going to change sooner rather than later. Toyota's luxury division asked the European Union Intellectual Property Office to protect the RX450h+ nameplate, and it was granted the trademark in October 2020. It noted the name will be used on "automobiles and structural parts thereof," meaning it's likely going to be a nameplate. It's a familiar one, but the plus makes a big difference. Lexus already sells a car named RX450h; it's a hybrid version of the fourth-generation RX crossover, which is its best-selling model by a significant margin. Unverified reports claim the plus after the h will denote a plug-in hybrid model that will be powered by an evolution of the gasoline-electric powertrain found in the Toyota RAV4 Prime. It will put at least 300 horsepower under the driver's right foot, and it should be capable of driving on electricity alone for approximately 40 miles, a figure which will put it near the top of its class. It'll be reasonably quick, too. Rumors are a dime a dozen in the automotive industry, and a trademark filing should never be mistaken for a promise to release the model it details, but this report is more credible than most. Lexus has previously confirmed it will release its first plug-in hybrid model in the early 2020s after shunning the technology for years, and putting the powertrain in the RX makes sense. It sells well (about 111,000 units found a home in the United States in 2019), and it's a relatively big model so it's reasonably easy to equip with a battery pack. It's worth mentioning that the smaller NX should receive the same powertrain and a similar name in the not-too-distant future, too. Lexus hasn't commented on the trademark filing, and it hasn't publicly announced plans to release a plug-in hybrid variant of the RX (pictured) or of the NX. If the report is accurate, the crossover will likely make its public debut in the coming months. Whether it will be sold in the United States remains to be seen, however. Related Video: