2010 Lexus Rx 450h on 2040-cars

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Lexus builds an actual hoverboard [w/video]

Sometimes a story comes along that your heart desperately wants to be true, but every brain cell is screaming that something is amiss. For one of the best examples of this in recent memory, take a good look at the Lexus Hoverboard. Despite seeming like pure science fiction, the company vehemently claims this vision of the future isn't a joke or a hoax. It all seems so hard to believe, though. Like us, your first question is probably how this thing works if it is real. Unfortunately, Lexus is being very cagey with the details at this time. The Hoverboard allegedly runs on "magnetic levitation with liquid nitrogen-cooled superconductors and permanent magnets." That's all we know for the moment, but the Japanese automaker claims to be working with "experts in super-conductive technology." While not the first functioning hoverboard, this one can apparently work on concrete, based on the teaser video. The company's spokespeople aren't giving away any of the tricks, either. "It is indeed real. We have worked with companies to make this happen, and there will be more demonstration of this later this summer," Nik Pearson, Press Relations Manager for Toyota and Lexus in the UK, said to Autoblog. "The technology mentioned in the release is accurate." According to Lexus, the Hoverboard prototype is being tested in Barcelona. So any readers in the Spanish city should keep an eye out for someone floating by. Get any Back to the Future 2 dreams out of your head right now, though. The company is clear that this thing isn't going on sale. Pearson also reiterated that point to Autoblog: "Don't expect it in showrooms any time soon." The teaser video below shows off more of the board but still raises a lot of questions. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. LEXUS CREATES ADVANCED HOVERBOARD Design and technology collaboration achieves creative breakthrough for new Lexus Amazing in Motion project A Lexus has always been a vehicle that rides on wheels, in contact with the ground. Until now. This summer a new Lexus takes flight, bringing the stuff of science fiction closer to real world fact. Lexus has worked with experts in super-conductive technology to create one of the most advanced Hoverboards the world has seen. The concept is the fourth project in its Amazing in Motion campaign, demonstrating its commitment to pursuing new possibilities in advanced design and technology.

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus RX gets Top Safety Pick award from IIHS

Lexus’ newly refreshed 2020 RX crossover has received a Top Safety Pick award from the Insurance Institute for Highway Safety. And as with many vehicles that pass IIHSÂ’s increasingly tough muster these days, thereÂ’s a caveat: It applies only to versions equipped with certain headlights. That metric was also what caused the RX to narrowly miss out on notching a Top Safety Pick+ designation, the highest possible. IIHS rated the base headlights and one of the premium headlight options — both static LED projectors — as acceptable, but it gave a poor rating to the available curve-adaptive LED headlamps, saying they created too much glare. Elsewhere, the RX aced crash testing, earning good ratings across the board. IIHS says this was the first time it put the luxury crossover through its passenger-side small overlap crash test, noting that Lexus made changes to the bumper and front-end structure to improve protection for front-seat passengers. It also gave a superior rating to the RXÂ’s vehicle-to-vehicle front crash prevention system, which avoided collisions in track tests at both 12 and 25 mph. Both the RX350 and 450h hybrid version received light refreshes for 2020, including the latest version of Lexus Safety System +. It includes new features such as daytime bicyclist detection and low-light pedestrian detection, adding to the existing pre-collision warning and adaptive cruise control. This is the fourth IIHS safety award for the brand in 2019, following Top Safety Pick+ awards for the ES, UX and NX.