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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

2018 Lexus LS 500 gets the F Sport treatment

Lexus has used this year's auto show season for a continuous rollout of its all-new flagship sedan, the 2018 LS 500. It debuted in Detroit, followed by the hybrid LS 500h in Geneva. For New York, the updated LS gets the F Sport treatment, which includes design touches, chassis tuning and added stopping power. The 2018 Lexus LS F Sport, whether in gas-only or hybrid trim, receives a set of 20-inch alloy wheels and larger, six-piston caliper front and four-piston rear brakes. Up front, the F Sport grille is refined beyond that of the standard LS, and Lexus notes that it took CAD designers five months to get the desired look, with its 7,100 individual surfaces. Other visual changes include an enlarged side grille, unique rocker panels, trunk moldings, and, of course, F Sport badging. The Ultra White exterior is exclusive to the F Sport version. Inside the car, F Sport front seats offer more support for spirited driving. The driver commands the car through an F Sport steering wheel, aluminum pedals, and a perforated shift lever. Details like the Ultrasuede in the seats and headliner and brushed aluminum trim add to the interior's sporty refinement. For a bolder look, Lexus offers the F Sport-exclusive Circuit Red interior. Just one version, though – the rear-drive, gasoline LS 500 – will offer a handling package for more prowess on curvy roads. It features Lexus Dynamic Handling, which includes variable ratio steering, and active rear steering to help guide the rear wheels around corners. The sport tuned air suspension includes the Active Stabilizer system for flatter cornering. The powertrain and its output figures remain unchanged from the standard version. The new Lexus LS is set to go on sale in early 2018. Related Video: Featured Gallery 2018 Lexus LS 500 F Sport: New York 2017 View 15 Photos Related Gallery 2017 Lexus LS 500 F Sport View 27 Photos News Source: LexusImage Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com New York Auto Show Lexus Luxury Sedan f sport

Lexus previews LF-LC GT Vision Gran Turismo

Hot on the heels of the Alpine Vision Gran Turismo, the next in line to showcase its concept for GT6 is Lexus. Dubbed the LF-LC GT Vision Gran Turismo, the design is apparently based on that of the Lexus LF-LC concept that debuted at the 2012 Detroit Auto Show in red, reappeared in blue at the Australian Motor Show and is tipped to reach production as the LC 500. The virtual reality concept appears to encompass many of the same design cues, but in racing guise – not unlike the treatment Lexus applied to the RC F GT3 concept last year and with a similar white paintjob. More than that we couldn't tell you, but Polyphony Digital – the game studio responsible for the Gran Turismo franchise – says the official unveiling will follow soon.