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Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Watch an Aventador, Viper and LFA play the songs of their people

Our friends at Road & Track recently stopped by Cars and Coffee in Irvine, California, with the 2013 SRT Viper and found themselves a place to park between a Lamborghini Aventador and a Lexus LFA. Those machines might as well be the three musketeers of ludicrous exhaust notes, and rather than keep those 24 raging cylinders muffled, R&T set about conducting an orchestra of internal combustion. On seeing these three lined up, we were more than prepared to call the Viper victorious when it came to tickling our ear drums, but the latest domestic V10 sounds down right civilized in this company.
If we're picking favorites, we have to say the LFA takes the cake. There's something about the noise of a street-legal V10 that can wrap it's tachometer all the way to 9,000 rpm that turns our knees to quivering dollops of jelly. Check out the clip below for a listen. We shouldn't need to tell you to get frisky with the volume.

2015 Lexus NX 300h

With so much hullabaloo being made over the first gasoline turbocharged engine produced by Lexus, it's easy to forget that there's another option for those who'd rather (barely) hear the whirring of electric motors than the high-pitched whizzing of turbos. That's too bad, because we think the NX 300h is one of the more interesting hybrids on the market, due in large part to its innovative all-wheel-drive system and relatively sporty driving dynamics. We spent several hours with the brand-new hybrid crossover from Lexus, and we came away with plenty to talk about.
Driving Notes
Of course, the big thing that differentiates the 300h from the 200t is its drivetrain. In place of the 2.0-liter turbocharged four-cylinder sits a 2.5-liter gasoline engine that runs exclusively on the Atkinson cycle to save fuel, augmented by a pair of electric motors and mated to an electronic continuously variable transmission. Lexus is no stranger to hybrids, buoyed by parent company Toyota's expertise, and the basic setup used by the NX 300h is a well-known quantity shared with the ES 300h.