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Lexus boots up 2014 IS configurator

Throw away those scraps of paper and pull yourself up to a keyboard, as Lexus has launched the online configurator for its all-new 2014 IS sedan. The base price for the entry-level IS 250 RWD is $36,845 (all listed prices include the $895 delivery fee), delivering a 2.5-liter V6 rated at 204 horsepower that provides enough thrust for a 0-60 sprint in 7.7 seconds. The range-topping IS 350 AWD starts at $42,595, packed with a 3.5-liter V6 rated at 306 horsepower that will deliver 60 mph in just 5.7 seconds.
After choosing an engine and driveline, the configurator will offer eight exterior colors and five interior upholstery shades (some combinations, such as selecting Obsidian over Rioja Red NuLuxe leather, require upgrades such as the F Sport package). Consumers are then offered four different bundled option packages as enhancements. The least expensive is Navigation ($4,670), followed by the aforementioned F Sport ($5,800) and a choice between two luxury packages ($7,195) with light or dark wood trim.
Last to come are the accessories and dealer-installed options such as remote engine start, glass-break sensor, wheel locks and a cargo net. Go crazy with your choices, as we did, and the price will exceed $50,000. Head over to the Lexus IS configurator, and check it out for yourself.

Lexus to reveal new concept in Geneva

When Lexus rolls in to the Geneva Motor Show this year, it will have some exciting metal to show off to the Old World crowds. Both the GS F performance sedan and the LF-C2 concept will be marking their European debuts at the Swiss expo. But it will have a new concept to showcase, as well. Just what form that concept will take is anyone's guess at this point, and Lexus isn't saying. The Japanese luxury marque's lineup consists primarily of sedans and crossovers, with the RC coupe and CT hybrid hatchback thrown in for good measure. The likelihood is that we'll be looking at either a new compact model or a large crossover, but that's all up in the air at the moment. Recent show cars from Toyota's upscale brand have included the RC F GT3 racer, the aforementioned LF-C2 convertible, the LF-LC sports coupe and the LF-NX concept that previewed the new NX compact crossover. Watch this space for more. Related Video: 03 Feb 2015 LEXUS AT THE 2015 GENEVA MOTOR SHOW • European Premiere of the new Lexus F-performance model, the 477PS GS F • European Premiere of the LF-C2 concept • World Premiere of a new Lexus concept Brussels, Belgium - The 2015 Geneva Motor Show will host a European introduction of the recent addition to the Lexus high-performance F-brand, the new GS F. World Premiered at this year's Detroit MS, the GS F is a refined four-door coupe with the speed and agility of a premium sports car. Equipped with a normally-aspirated 5.0l V8 engine, the GS F produces maximum power of 477PS and maximum torque of 530Nm. The GS F is the first Lexus to include the new comprehensive Lexus Safety System +. World Premiered at 2014 Los Angeles Motor Show, the LF-C2 concept will also have its European Premiere at this year's Geneva MS. The concept is a design study in the form of a 2+2 roadster that explores key styling themes involved in the Lexus brand's future, bolder styling direction. The LF-C2 is a luxury Grand Touring concept inspired by Lexus' passion for driving. Its open-air design derives from a pure sports coupe idea. Finally, during the Lexus press conference, a new Lexus concept will have its World Premiere. The Lexus Press Conference will take place on March 3, at 12:30 at the Lexus stand (number 4211) in Hall 4.

Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.