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Toyota, Lexus to build more CUVs to meet surging demand

What was the biggest takeaway from the auto industry's 2014? Besides the fact that recalls are now a sad and mostly unremarkable part of a vehicle's life, it's that you can't be a competitive, mainstream brand in the US without a really strong line of crossovers, SUVs or pickups. We saw evidence of this as recently as Monday, when Hyundai unveiled its HCD-15 Santa Cruz Concept, and now we're seeing it again with Toyota. The company already has a comprehensive lineup of both mainstream and luxury CUVs and SUVs, although surging demand – sales were up 16 percent last year, Bloomberg reports – has led the company to increase its production tempo at the plants responsible for the RAV4 and Lexus RX. "The freeze is still in place until the end of March of 2016," Toyota's Jim Lentz told Bloomberg during this week's Detroit Auto Show, referencing the production bump at the Japanese and Canadian factories responsible for the models. "That hasn't changed. All indications are that it will lift, but right now it has not lifted." The increased sales are even spurring the brand to consider additional CUVs, including a compact that would slot in below the RAV4, Lentz told the business publication. Such a move would give Toyota a player in an increasingly competitive and important segment. In 2014 alone, mainstream brands, including Honda, Mazda, Chevrolet and Jeep, have announced brand new products destined for the compact CUV market. "We're going to have to look at how the market under RAV4 develops," Lentz told Bloomberg. "There's no question that it's going to. That's going to be the next growth spurt." Related Video:

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2021 Lexus NX 300h F Sport Black Line adds flair and luggage

At the beginning of the year, Lexus introduced a Black Line Special Edition trim on the NX 300 F Sport, produced in a run of just 1,000 examples. In April, the Japanese luxury maker showed the GS 350 Black Line Special Edition that came with a pair of Zero Halliburton cases as a last hurrah for the GS line, the sedan even more exclusive with just 250 units made. The 2021 NX 300h F Sport is next to pick up the baton, earning F Sport upgrades and snagging a set of that Halliburton luggage, too. Three colors are available: the brand-new deep blue of Grecian Water and the familiar Ultra White and Obsidian. Unlike the NX Black Line shown earlier, the hybrid paints its black wheel arch liners in body color and omits the faux carbon fiber side graphic, and the 19-inch chrome wheels replaced by 18-inch rims in "dark sputter" finish. Inside, blue stitching on the seats, door panels, armrest, center console. and floor mats accents the black interior. The F Sport treatment includes headlights, a larger mesh grille to replace the standard spindle grille with horizontal slats, a tuned suspension and sharper body kit. Lexus has made normally optional features like park assist and the foot-operated tailgate standard for the Black Line. Under the skin, the 2.5-liter four-cylinder assisted by an electric motor sends its 194 horsepower to all four wheels. The Lexus Black Line Zero Halliburton luggage duo starts with Halliburton's Edge Lightweight Collection. The 22-inch Continental Carry-on and 26-inch Medium Travel Case feature linings embroidered with Intersect by Lexus spindle grille art, interior compression panels with a Lexus embossed leather logo badge, and chrome badges laser-etched with "Zero Halliburton for Lexus" outside. Naturally, they come in black. Lexus will build 1,000 examples of the NX 300h Black Line Special Edition over the next 90 days, with availability as of now. Pricing starts at $47,835 after destination, $300 more than the standard top trim, the NX 300h Luxury AWD. Related Video: