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Lexus: Make Some Noise

The 2015 NX is a seriously important vehicle for Lexus, as it not only moves the brand into a new segment, but pushes it towards a younger demographic. The Japanese brand's 2015 Super Bowl ad reflected these facts, with an expressive, stylish spot that focused on the aggressive lines of its new crossover. It's not a funny spot (which is kind of the modus operandi for Super Bowl ads), but it gets the turbocharged CUV out in front of the masses. Take a look at our full drive on the all-new NX200t.

Lexus rounds out the LS line with 500h hybrid

The 2018 Lexus LS range will feature a full hybrid LS 500h version, which will be presented to the public at the Geneva Motor Show in March. The LS 500h is expected to use a 3.5-liter naturally aspirated V6, also seen in the LC 500h coupe. The platform sibling LC 500 coupe does have an available V8 version in its non-hybrid guise, but perhaps Lexus has seen fit to equip only the sportier coupe with an eight-cylinder – a major deviation from the previous V8-only LS series bloodline. The earlier LS 600h was the first production full hybrid vehicle with a V8 engine, producing 439 horsepower; since the LC 500h's hybrid powertrain only produces 354 hp, the earlier car is likely to remain the horsepower king. The coupe still hits 60 mph under five seconds, so the big sedan should also be able to move briskly. Almost 30 years have passed since Toyota unveiled its Lexus luxury brand and the LS 400 flagship, as the UCF10 body LS 400's design was locked in spring 1987 and the wraps came off in January 1989. The LS 400 of those days was often deservedly revered, and in the following decades it has spawned numerous new generations of high-end Lexus LS sedans. But in case the latter-day LS models have become just a touch too Camry- or Avalon-like, the 2018 version should bring a new edge. Related Video: News Source: LexusImage Credit: Lexus Green Geneva Motor Show Lexus Hybrid Luxury lexus ls

Here are this year's top 5 automaker April Fools’ jokes

April 1 is the wonderful day when PR departments really push themselves to top the zany jokes they came up with the previous year. And it's not just fast-food chains competing with each other, or breweries announcing they have released stuff like a fermented herring flavored beer: carmakers' media teams rarely miss out on the opportunity to play a little joke on their audience. Here are a few of our favorites from this year:1) Porsche Porsche announced that it's launching a Mission E tractor, styled to resemble its 1950s tractor models. "With a power output in excess of 700hp, the Mission E Tractor will be the fastest accelerating agricultural vehicle in the world, enabling farmers to harvest crops in record time with the added environmental benefits of zero emissions at source and significantly reduced operating noise."2) Lexus Lexus actually jumped the gun, telling us on March 28 that it's combining cars and drivers using DNA matching. The kicker was that with DNA-matched cars, owners would be able to start their Lexuses by licking the steering wheel.3) McLaren Automotive McLaren said it's boosting efficiency by quite eccentric measures, such as measuring the technology center's lake and floor tiles daily, and by synchronizing the staff's tea breaks.4) BMW Motorrad BMW's motorcycle arm is solving parts availability issues in remote locations by offering a 3D printer mounted permanently on the bike's rack: If you need to replace a broken-off gear lever, you can just print one. "The new system will mean that even very rarely required parts not generally stocked by BMW Motorrad sales partners can be supplied on a just-in-time basis." BMW even went to the lengths of announcing that the "BMW Motorrad iPart 3D Mobile Printer" was tested on the Antarctic, by erecting a tent whose poles were produced onsite.5) Honda Last but not least, Honda UK purportedly cut the roof off a new CR-V, calling it the CR-V Roadster. Tellingly, no convertible top was even offered for the concept, "making it a no-top rather than a drop-top. This innovative design makes it a vehicle purely for sunnier climates and therefore completely useless for the two-day British summer which traditionally occurs in May."Related Video: Featured Gallery Top 5 April Fools 2018 Image Credit: Porsche Green Humor Weird Car News BMW Honda Lexus McLaren Porsche bmw motorrad mclaren automotive