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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

2019 Lexus UX Review and Buying Guide | More Lexus, less Corolla, please

The 2019 Lexus UX is the smallest and cheapest Lexus you can buy, and the UX 250h hybrid model just barely misses out being the most fuel efficient. As an entry into the Lexus brand, this subcompact crossover is generally an impressive effort, embodying the design, quality, features and driving experience we've come to expect – albeit with understandable cutbacks made to achieve its lower price. However, the UX faces stiff competition. It has one of the smallest cabins in a segment not known for its spaciousness, and its Remote Touch tech interface constantly frustrates. And while fuel economy is exceptional for the segment, its acceleration is underwhelming regardless of whether you get the UX 250h or gas-only UX 200. Worse still, you can only get the latter with front-wheel drive. In other words, this is a car with distinct highs and lows. What's new for 2019? The Lexus UX is an all-new model for 2019. It is mechanically based on the same platform that underpins most new Toyota models such as the Toyota C-HR and Toyota Corolla, as well as the Lexus ES sedan. It slots into the bottom of the Lexus SUV lineup below the NX. What's the interior and in-car technology like? From the comfortable and supportive driver seat, the UX looks and feels like a proper Lexus. The design is consistent with, but, refreshingly, not a copy of other models. There are common details like the drive mode setting selectors that sprout from the instrument panel and the F-Sport's sliding gauge cluster within, while the available 10.25 infotainment display is perched atop a low, flat dash. The materials covering the dash and front doors are appropriate for this luxury price point and consistent with the ES 350, if not higher-priced Lexus models. By contrast, the hard plastic door panels in the rear are disappointingly more consistent with a Toyota Corolla. However, the UX features unique touches (we like the contrast-color dash and door trim available) and offers different controls than other Lexus models. The climate system is operated by unique toggle switches, while the air vents have little rotary controllers that look and feel better than those in a Lexus ES. Now, the UX has been afflicted by the same curse as its various siblings – the Remote Touch tech interface – and while it's still perpetually frustrating and distracting, there are some noteworthy advancements.

2021 Lexus GX 460 Interior Review | A competent cabin ... a decade ago

The Lexus GX 460 is really old. How old is it? It’s so old, I was still in high school when it launched. This generation of the GX launched for the 2010 model year, and it's mostly received cosmetic updates in the decade since. And few areas reveal that age more than this luxury SUV's interior. It's not all bad, but there's no question that it isn't exactly on par with the latest and greatest SUVs from other automakers. Or even its own. Let's dive in, shall we? Climbing aboard the GX welcomes the driver and front passenger with broad, thickly cushioned chairs wrapped in soft leather. They're very much the kind of seats you sit on and not in, and with a decent amount of adjustment, they're quite comfortable on a commute or on a cross-country trip. Also immediately noticeable is the high seating position and huge amount of glass offering superb visibility in all directions. Between this and the GX's modest exterior dimensions, it's quite easy to maneuver. Then we get to the dashboard, and this is where the GX becomes more of a letdown. Aside from the steering wheel, a slightly larger instrument screen with an updated infotainment operating system, nothing has changed in a decade. The prominence of the silver painted plastic is the most disappointing element, as it feels like it would barely be acceptable in a Toyota, let alone a current Lexus. The same goes for the blurry, easily washed-out center screen and pale blue digital clock and climate temperature readout. Wood trim and upholstered panels certainly help, but overall this doesn't look like the command center of a new SUV costing more than $50,000. Things get a little better when actually interacting with things. The volume and tuning knobs are weighty and smooth like on a nice hi-fi system. Having physical controls for the audio as well as most climate functions are welcome features. The touchscreen system is much more intuitive than the Remote Touch mouse and touchpad systems Lexus rolled out in later years. It's fairly responsive, and the shortcut buttons on the sides are useful. Another sign of age is the lack of Apple CarPlay and Android Auto. But hey, you get a CD player, remember those?  Buyers do still get a lot of nice features on the GX. Standard equipment includes heated and ventilated front seats, dual-zone automatic climate control, proximity locking and starting, a sunroof, and new for 2021, acoustic front side glass that makes the GX astoundingly quiet inside.