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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

Ford barely edges surging Chrysler for Canadian sales crown in best year ever

The auto industry in the US showed strong results through much of 2014 with sales regularly growing year-over-year for many brands. That same trend carried over in the Great White North, as well. Canada posted its best numbers ever with 1.85 million units sold, up about 100,000 vehicles over 2013. The country nearly had a new market leader, too. The big winner among our neighbors to the north in 2014 was Ford with 291,951 vehicles sold, up 3 percent from 2013, according to Reuters. That success also handed the company the sales crown for the fifth consecutive year. In large part, the strong result came from the company's popular trucks, which represented about 80 percent of overall sales. "Ford moved into the number one position in September and didn't look back," said a note to clients by DesRosiers Automotive Consultants quoted by Reuters. However, the Blue Oval didn't exactly take an overwhelming lead for the year. The company nearly had to hand over the sales trophy to FCA after the company rallied in the latter part of the year. The Italian-American conglomerate had its best results ever to nip at the Ford's heels and move 290,004 units for 2014, a 12-percent improvement from last year. Jeep especially helped the bottom line with over 50-percent growth, according to Reuters. Only two other brands were able to break the 200,000-vehicle barrier in Canada for 2014. General Motors came in third place overall with 249,800 sales, up 6.3 percent. The combined Toyota and Lexus also barely jumped the hurdle with 200,851 units moved, a 2.8 percent improvement.

2019 Lexus ES is first mass-produced car to replace side mirrors with cameras

Concept cars have been trying to replace side mirrors with cameras for decades, and now Lexus is actually going to do it on a production car. There's one important caveat though: It's only for Japan. First implemented for the recently redesigned (and recently reviewed) 2019 Lexus ES, the side mirrors are being replaced with small, aerodynamic camera stalks. Those small cameras tucked into the stalks provide a constant video feed to five-inch screens placed at the base of the car's A-pillars. The biggest reason manufacturers are pushing this kind of tech is to improve aerodynamics. Swapping those side mirrors out for something much smaller creates less drag, and ultimately, better fuel economy. Lexus says there are a couple other advantages for going digital here too. For one, the camera modules are able to resist the accumulation of raindrops and snow due to their design. There's also less wind noise since the mirrors cut through the air so well. This will become even more important as silent electric cars trickle their way onto the market. The actual visibility is supposed to be better as well. Lexus says that the view is "enhanced" when you activate a turn signal, and helps provide better rearward vision when put into reverse — think Honda LaneWatch, but way cooler. We won't be seeing this futuristic-looking side mirror technology in the U.S. for some time, because it's still not legal here. The technology is legal to use in Europe, but Lexus says it'll only be offered in Japan for the time being. Audi, though, will be bringing its side camera mirror technology to Europe by the end of the year with the E-Tron. There's still no release date on the electric SUV, but it might be the first to market with the tech on that continent. Audi wants to bring side mirror camera technology to the U.S. in its E-Tron, but the regulations still need to be changed to allow that here - the E-Tron is expected to be for sale in the U.S. sometime in 2019. Buyers in Japan will be able to scoop a Lexus ES with the tech this October. Related Video: