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Lexus to open stores with branded accessories [w/video]

Trying to build a boutique buying atmosphere with a large-volume premium brand isn't easy, but Lexus is attempting to do just that by introducing its new Intersect By Lexus dealership experience. This aspect of Lexus retailing has nothing to do with cars and everything to do with luxury lifestyle accessories. Intersect By Lexus is effectively an all-in-one shopping destination for high-quality, hand-crafted designer products, many of them created specifically for the marque, right down to their "Crafted for Lexus" branding.
The first Intersect By Lexus store will open at the end of this month in Tokyo, with other stores planned for New York and Dubai. Going over the first store's initial product list, it seems that each store will offer wares that reflect its location. Some of the products available at Intersect By Lexus Tokyo include a $400 minimalist LED desk light, hand-sewn $286 tablet cover and a $133 drip coffeemaker and cup set handmade from the ash of Japan's Sakurajima volcano. Scroll down for a short video showing how some of these products were made.

2022 Lexus IS 500 F Sport Performance Launch Edition inaugurates the revived V8

Lexus is kicking off its V8 revival with a limited-run Launch Edition model of the 2022 IS 500 F Sport Performance. Painted in "Incognito" grey and exclusive to the North American market, the Launch Edition will be constrained to just 500 units, each boasting a serialized plaque and other unique elements.  In addition to the aforementioned paint finish (and it is indeed the only option for Launch Edition), you also get a set of 19-inch BBS wheels borrowed from the standard IS 350 F Sport's dynamic handling package, shown here in a nice gunmetal finish. As an added bonus, Lexus says they weigh about four pounds less per corner than the regular F Performance wheels. Not bad.  2022 Lexus IS 500 F Sport Performance Launch Edition View 33 Photos Inside, you get a handful of unique interior bits, headlined by the serial number plaque on the center console. Other nice touches include a (heated) silver ash wood steering wheel with faux suede inserts (which you'll also find on the seats, door accents and center console) and a "Launch Edition" animation in the instrument cluster.  Despite the lack of strict mechanical upgrades (unless you consider wheels to be in that category), the F Sport Performance Launch Edition's performance qualifications are pretty sound. You get the same 472-horsepower, 5.0-liter V8 with 395 pound-feet of torque, which is the same V8 Lexus has utilized elsewhere in recent F models. It currently powers the RC F coupe and, until last year, was also found under the hood of the larger GS F sedan. Like the BMW M3 it matches for power, the Lexus will come standard with rear-wheel drive and a limited-slip differential, making it a convincing performance offering, but Lexus cautions that while it is certainly more potent under the hood than the original IS F, the F Sport Performance will not represent the pinnacle of its "F" brand. Power will go to the rear end by way of the same eight-speed automatic that Lexus uses elsewhere. Just 500 examples of the Launch Edition will be built, and it will be exclusive to North America. Pricing will be announced a little closer to the IS 500 F Sport Performance's on-sale date, which Lexus has not yet shared.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Future Lexus products to feature heavier focus on performance and handling

There’s a sea change of performance occurring over at Lexus these days. At least, thatÂ’s what the Japanese luxury automaker claims. Lexus has made plenty of excellent performance cars in its past, but the brand has never been known for performance. Instead, Lexus has produced some of the most comfortable, reliable and serene automobiles to ever come out of Japan, and it's found success in doing so. The brand has a clear identity, but itÂ’s looking to massage that identity. “Moving forward, the efforts of the CE (chief engineer) will be focused on elevating the vehicles to a new standard of performance and handling as developed by Lexus International President Koji Sato and Chief Branding Officer Akio Toyoda,” Lexus said in a statement. “The ultimate goal is to deliver a new generation of Lexus vehicles that is more balanced, refined in control, and confident than ever before.” A new “standard of performance and handling” has definitely raised our eyebrows, and weÂ’re curious to know what that looks and feels like. Toyota has already shown clear signs of upping its performance gains with the GR brand and additional TRD models. ItÂ’s only the beginning, and it looks like Lexus is going to follow the parent brand into this performance space. The construction of a new testing facility in Japan was instrumental in this fight for more performance, according to Lexus. We wrote about the mini Nurburgring replica before. ItÂ’s called Shimoyama, and Lexus will be developing its vehicles at this facility for the foreseeable future. “More than merely a new test facility, this asphalt track signals a change in LexusÂ’ product development course and speaks to the brandÂ’s commitment to its human-centered nature,” Lexus says. What does that entail for the cars? Lexus has an answer there, too: “Linear steering, brake responses, and optimized handling with exceptional ride quality is the result of heightened focus on tuning of the chassis and its interactions with the control surfaces through diligent evaluation at a test facility unlike any other.” 2021 Lexus IS View 25 Photos The new 2021 IS is meant to be the first of many vehicles that exemplify LexusÂ’ new performance philosophy. This “cultural shift” is meant to build on what Lexus has already done with F-branded cars, in addition to the wonderful LC.