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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus apologizes for anti-EV ad, Plug In America calls it 'outdated'

Anyone who's spent any time learning about the alternatives to the standard fossil fuel-burning internal combustion engine knows that there are arguments to be made for and against all of the main options. They also know that there is barely any refueling infrastructure for hydrogen fuel cell cars in the US, aside form a handful of H2 stations in California and one in South Carolina. Somehow, though Lexus, recently said there was an "established infrastructure" in 20 states in an online video ad on the company's official site. Another part of that site also made unfair negative comments about battery-powered electric vehicles, saying that it takes too long to charge the cars. Read our original post on the matter here. In the ongoing discussion about how the US moves away from inefficient gas and diesel engines, this was seen as a real muck up of the facts. Upon seeing the videos, pro-electric vehicle group Plug In America released a statement to AutoblogGreen (Lexus is owned by Toyota): Hey, Toyota, the 1990s called. They want their outdated anti-EV attack ad back. Plug-in electric vehicles charge while you're sleeping at home, far more convenient than making a trip to a gas station and coming away smelling like carcinogens. Driving on electricity costs about one fifth what it costs to drive the average gas car and about a third what it costs to drive the most efficient hybrid. An electric drive has smooth, instant acceleration which can't be matched by any gasoline engine. If you don't believe me, just ask anyone driving a Toyota RAV4 EV. The videos were produced by Team One, Lexus' ad agency. Exactly where the information came from and how it made it to the website is unclear, but Lexus spokesman Moe Durand said that Lexus apologizes for offending anyone and has taken the incorrect videos down. The company will review all the materials and alter and adjust the campaign as necessary, he said.

2019 Lexus GS F 10th Anniversary Edition Drivers' Notes Review | Nothing gray about this sedan

The Lexus GS F is an old-school performance sedan with a big, naturally aspirated engine up front. You won’t find the phrase twin-turbo anywhere in its press materials, and thatÂ’s completely fine. With 467 horsepower and 389 pound-feet of torque, the 5.0-liter V8 isnÂ’t going to outrun the high-powered Germans in a drag race. However, all of that power is usable on the street, right up to the glorious 7,300 rpm redline. A loud exhaust complements the loud styling on our particular test car. We had the honor of driving the 10th Anniversary Edition, which is limited to just 100 vehicles in the U.S. You pay extra for the special appearance, but man it looks good. Matte Nebula Gray paint wraps the exterior, while unique Fuji Blue leather trim covers the interior. Blue Brembo brake calipers behind BBS forged wheels keep the blue theme going on the outside. Michelin Pilot Sport tires come standard, providing an impressive amount of grip for the big sedan. Much of the magic to this anniversary car is thanks to the stunning blue interior — it even has blue carbon fiber and blue suede trim. Rear-wheel drive is the only way it comes — same goes for the eight-speed automatic transmission. The final price for our GS F 10th Anniversary Edition car comes out to $93,080. ThatÂ’s after the $5,000 anniversary package, $1,380 Mark Levinson audio and $900 head-up display. It still comes in under $100,000, which makes it cheaper than the M5 or Mercedes-AMG E 63 S sedan. Senior Editor, Green, John Beltz Snyder: I'm going to start off with something that might not be universal: I love this interior. I think the blue Lexus used here is to die for. The white stripes going down the center of the blue leather sport seats mirrors the blue steering wheel with white at top center. Those seats are actually pretty comfortable and super supportive, too. The blue microsuede-type liner on the dash is a little much, but in this case, a little much feels entirely appropriate. The blue stitching and even the blue-accented carbon fiber trim pop in this interior, mirroring the hint of blue spied on the brake calipers through the dark wheels outside. Finally, you might hate the mouse-type infotainment interface (this one managed to not piss me off entirely), but it looks cool inside this GS F. Lexus GS F 10th Anniversary Edition View 7 Photos Assistant Editor, Zac Palmer: I love that Lexus still uses big, naturally aspirated V8s in its performance cars.