2006 Lexus Rx330 Navigation System Sunroof Xenon Lighs 3.3l on 2040-cars

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Lexus: Let's Play

Lexus opted to air a second ad during the 2015 Super Bowl, this time featuring its 2015 RC350 coupe. There is much drifting, both with a remote-controlled RC (yes, an RC RC, which is kind of the whole joke) and the full-sized, 306-horsepower coupe. It's a fairly creative spot and entertaining spot, so give it a look. You can check out our impressions of the new RC in our comprehensive First Drive.

Future Lexus products to feature heavier focus on performance and handling

There’s a sea change of performance occurring over at Lexus these days. At least, thatÂ’s what the Japanese luxury automaker claims. Lexus has made plenty of excellent performance cars in its past, but the brand has never been known for performance. Instead, Lexus has produced some of the most comfortable, reliable and serene automobiles to ever come out of Japan, and it's found success in doing so. The brand has a clear identity, but itÂ’s looking to massage that identity. “Moving forward, the efforts of the CE (chief engineer) will be focused on elevating the vehicles to a new standard of performance and handling as developed by Lexus International President Koji Sato and Chief Branding Officer Akio Toyoda,” Lexus said in a statement. “The ultimate goal is to deliver a new generation of Lexus vehicles that is more balanced, refined in control, and confident than ever before.” A new “standard of performance and handling” has definitely raised our eyebrows, and weÂ’re curious to know what that looks and feels like. Toyota has already shown clear signs of upping its performance gains with the GR brand and additional TRD models. ItÂ’s only the beginning, and it looks like Lexus is going to follow the parent brand into this performance space. The construction of a new testing facility in Japan was instrumental in this fight for more performance, according to Lexus. We wrote about the mini Nurburgring replica before. ItÂ’s called Shimoyama, and Lexus will be developing its vehicles at this facility for the foreseeable future. “More than merely a new test facility, this asphalt track signals a change in LexusÂ’ product development course and speaks to the brandÂ’s commitment to its human-centered nature,” Lexus says. What does that entail for the cars? Lexus has an answer there, too: “Linear steering, brake responses, and optimized handling with exceptional ride quality is the result of heightened focus on tuning of the chassis and its interactions with the control surfaces through diligent evaluation at a test facility unlike any other.” 2021 Lexus IS View 25 Photos The new 2021 IS is meant to be the first of many vehicles that exemplify LexusÂ’ new performance philosophy. This “cultural shift” is meant to build on what Lexus has already done with F-branded cars, in addition to the wonderful LC.

Lexus LF-1 Limitless luxury crossover concept is an intergalactic flagship

A dressed-up Land Cruiser it is not. As most every manufacturer making cars in 2020 will be offering crossovers in varying sizes, Lexus has unveiled its new LF-1 Limitless concept, which has been penned at Toyota's Calty Design Research in Southern California. The vehicle is billed as a "flagship crossover," meaning it slots above the RX and offers more flair than the more truck-like GX and LX models. If the design of the concept seems sharp, it's at least in part due to the design approach Lexus calls "molten katana" — with the appearance of a Japanese sword in automotive form. The spindle grille that's been the centerpiece of recent Lexus front ends is now a three-dimensional design, which appears to mimic a "Star Wars" ship's shift into hyperspace, eschewing surrounding chrome in favor of LED lighting. The concept detailing includes slightly Tesla–like door handles, which reveal a Lexus logo in the negative space, and a roof spoiler split in the middle. Door mirrors have been shaved off, with the rear view delivered into screens around the instrument cluster, where they resemble motorcycle mirrors. The feel of hyperspace continues inside, with the perforated door trim allowing lighting through like a starry sky. There are four matching, individual white leather seats under the moonroof, and there's a dedicated light show on offer at the press of the start button, depending of the function mode selected. Most analog switches have been replaced by haptic controls grouped around the driver, or fitted in the steering wheel; all powertrain controls are either in the wheel or in the steering column. By "Limitless," Lexus appears to refer to the choice of propulsion. Reading between the lines, there doesn't seem to be a set powerplant for the vehicle, as by 2025 all Lexus model lines will be electrified in some fashion, and the production version could be a fuel-cell vehicle, a PHEV, all-electric, or gasoline-powered. There's also a hands-free driver assist level Lexus calls "Chauffeur mode." In addition, there's a fourth dimension to the concept's navigation system — time. The setup reads traffic information, anticipating possible stops on the way. The idea, according to Lexus, is that the navigation system should feel like a concierge, a virtual assistant instead of just a map screen.