2005 Lexus Rx 330 4dr Suv on 2040-cars

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Here are this year's top 5 automaker April Fools’ jokes

April 1 is the wonderful day when PR departments really push themselves to top the zany jokes they came up with the previous year. And it's not just fast-food chains competing with each other, or breweries announcing they have released stuff like a fermented herring flavored beer: carmakers' media teams rarely miss out on the opportunity to play a little joke on their audience. Here are a few of our favorites from this year:1) Porsche Porsche announced that it's launching a Mission E tractor, styled to resemble its 1950s tractor models. "With a power output in excess of 700hp, the Mission E Tractor will be the fastest accelerating agricultural vehicle in the world, enabling farmers to harvest crops in record time with the added environmental benefits of zero emissions at source and significantly reduced operating noise."2) Lexus Lexus actually jumped the gun, telling us on March 28 that it's combining cars and drivers using DNA matching. The kicker was that with DNA-matched cars, owners would be able to start their Lexuses by licking the steering wheel.3) McLaren Automotive McLaren said it's boosting efficiency by quite eccentric measures, such as measuring the technology center's lake and floor tiles daily, and by synchronizing the staff's tea breaks.4) BMW Motorrad BMW's motorcycle arm is solving parts availability issues in remote locations by offering a 3D printer mounted permanently on the bike's rack: If you need to replace a broken-off gear lever, you can just print one. "The new system will mean that even very rarely required parts not generally stocked by BMW Motorrad sales partners can be supplied on a just-in-time basis." BMW even went to the lengths of announcing that the "BMW Motorrad iPart 3D Mobile Printer" was tested on the Antarctic, by erecting a tent whose poles were produced onsite.5) Honda Last but not least, Honda UK purportedly cut the roof off a new CR-V, calling it the CR-V Roadster. Tellingly, no convertible top was even offered for the concept, "making it a no-top rather than a drop-top. This innovative design makes it a vehicle purely for sunnier climates and therefore completely useless for the two-day British summer which traditionally occurs in May."Related Video: Featured Gallery Top 5 April Fools 2018 Image Credit: Porsche Green Humor Weird Car News BMW Honda Lexus McLaren Porsche bmw motorrad mclaren automotive

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus TX three-row SUV coming in about 18 months

When we drove the 2018 Lexus RX 350L for the first time, we called it "generally a far superior vehicle to the GX," but also a "seemingly quick-and-dirty solution" to address the chasm in the Lexus lineup: Lack of a large, three-row SUV on a unibody chassis to counter competition like the Mercedes-Benz GLS and BMW X7. Lexus die-hards were asked to accept the compromises of the silken RX L or parachute into the truckish LX (because the GX is shorter than the RX L). Automotive News reports there's a patch coming. Sources told the outlet a model called the Lexus TX will put three-row seating for adults on a unibody architecture, debuting about six months after the three-row Toyota Grand Highlander that's expected in the middle of 2023. Bolstering that report, Toyota applied to trademark the TX name in 2009, then suspected to be a Mercedes-Benz GLK fighter below the Lexus RX. Toyota followed that up with applications for TX 350 and TX 500h in 2020. The Grand Highlander is the key piece, the TX being Lexus' version of the Toyota. We don't know how much length either vehicle will bring to showroom floors. The 2022 Highlander is 194.9 inches long, the RX 350L stretches two inches beyond that to 196.9 inches. The 2022 Toyota Sequoia is 205.1 inches long, nearly five inches longer than the 2022 Lexus LX. That gives Toyota a hair over eight inches to play with — comparing the RX L with the Sequoia, and assuming the all-new 2023 Sequoia doesn't break the measuring tape — if it doesn't want to present the Grand Highlander as merely a unibody Sequoia. Both new three-row models will be built at Toyota Motor Manufacturing Indiana, in the process of an $803 million makeover "in preparation to introduce two all-new, three-row SUVs." When the automaker announced the investment in the Princeton, IN facility, it said both models would offer seating for up to eight people, hybrid powertrains, "a semi-automated driving system — which will allow for hands-free driving in certain conditions — a remote parking system allowing the driver to park and unpark from outside the vehicle using a smartphone, and a digital key that turns a user's smartphone into their key and allows them to share it digitally." Lexus dealers no doubt have their calendars circled. The chairman of the brand's National Dealer Advisory Council told AN the TX "can't come fast enough." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.