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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

2014 Lexus IS350 F-Sport

Is A New Kind Of Lexus Hiding Under That Radical Skin?
When the now-outgoing Lexus IS generation was launched back in 2006, the company would not have been wise to bring the compact luxury sedan to be driven by journalists to a track like Driveway Austin Motorsports. Taking along a BMW 335i for comparison loops would have proved an ill choice as well.
Our own Jonathon Ramsey found the current-generation Lexus IS250 to be fairly nimble over a tightly wound autocross course, when he drove it back-to-back with the prototype version of this 2014 IS a few months ago. Our track for testing the fully realized version of the IS350 F-Sport meanwhile - again with the 2013 version along for competitive driving - was on a circuit designed to string together recreations of some of the best tracks in the world. Laguna Seca, bits of the Nürburgring and sections inspired by Imola and Ferrari's Fiorano test track all make for a far more enticing road course than you'd expect to find plunked down in a nondescript area a few miles east of downtown Austin. Critically, this environment highlighted what strides Lexus has made in the sport sedan race with its new IS.

2022 Lexus LS 500 gets subtle changes, the same price

The Lexus LS 500 glides into 2022 with a modicum of changes. The most notable update for new owners will be the retuned suspension, spring and damper rates adjusted to provide a more comfortable ride and anti-roll bars enlarged to tamp down body roll. On sedans optioned with the adjustable-ride-height function, Lexus said that feature has been "enhanced" to make getting in and out even easier. Output from the 3.5-liter twin-turbo V6 doesn't change from 416 horsepower and 442 pound-feet of torque, but a trio of tweaks are said to upgrade the experience. Reshaped tops on the pistons deliver "quiet operation when cold" — as if engine noise has ever been a Lexus problem — and lower emissions. New wastegate control logic means better turbo efficiency. And the 10-speed automatic transmission gets recalibrated shift mapping to keep the engine in the meatier part of the power band. The other changes for every LS 500 trim start with Lexus making its Safety System+ 2.5 standard across the range. This adds active safety features like Pre-Collision System (PCS), Frontal Collision Warning (FCW), Automatic Emergency Braking (AEB), Pedestrian Detection and Bicyclist Detection. Inside, Lexus says the infotainment system "provides additional control options for driver and passenger," without going into what those are. Those who option the Luxury or Executive Packages can get a new foil interior treatment called Haku. This is derived from 400-year-old the Japanese art of decorative gold leaf, the most well known being Kanazawa-haku, the leaf made by hammering gold until it was one or two ten-thousandths of a millimeter thin. Yes, you read that thickness correctly. The foil is so delicate that Lexus says it has to be applied by hand. Lastly, the 2,400-watt, 23-speaker Mark Levinson stereo can be optioned on the entry-level LS for the first time. Prices don't change from the current MSRPs for the 2021 sedan, the base LS 500 with rear-wheel drive starting at $76,000 and adding a $1,075 destination charge for $77,075 total. The rear-driven LS 500 F Sport starts at $80,675. Optioning either with AWD costs another $3,250. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2021 Lexus LC 500 Convertible Walkaround