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Toyota fills in details about its future design direction and global platform

"In the future, out of 100 customers, we want to excite ten of them instead of not offending all 100."
Almost all of the details about the Toyota New Group Architecture (TNGA) strategy have come out since the initiative was first reported on in March of this year, but Autoblog did learn a few new things about it on a recent trip to Japan. Probably the second-most important detail is that each new segment platform will be based around a common hip point to create an "optimal driving position architecture."

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus LF-1 Limitless looks like a curvy crossover concept

Lexus released a teaser for a new concept that will make its debut at the 2018 Detroit Auto Show, and it has quite the name. The company calls it the LF-1 Limitless, a name that wouldn't sound out of place on a battleship. According to Lexus, the name was chosen because this concept "is a flagship crossover that redefines the boundaries of luxury." Frankly, the boundaries that make up the high-dollar crossover segment are definitely well-tread by now. What we can tell is that the concept's heavily raked D-pillar suggests it will have a coupe-inspired look similar to the BMW X6 and Mercedes-Benz GLC Coupe. The bodywork features many curvy lines and exaggerated wheel arches. It will be interesting if this LF-1 has flagship size to go with its flagship description, which would put it in competition with the upcoming Audi Q8. This concept is well-worth keeping an eye on, since Lexus has a history of previewing future production models with the LF moniker. Examples include 2009's LF-Ch that became the CT 200h, 2012's LF-LC coupe that became the LC 500, 2013's LF-NX that became the Lexus NX crossover, and 2015's LF-FC that became the new LS sedan. Not everything makes it to production, such as the LF-SA mini car, and the LF-C2 that suggested an RC convertible. But there's a strong enough history of production cars coming from LF concepts that this LF-1 could be the preview of a new production model. Related Video: