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Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

Autoblog Podcast #414

Episode #414 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Seyth Miersma discuss the new 2015 Shelby GT and go over the finer points of Elon Musk's recent speech during the Detroit Auto Show. Of course, the podcast starts with what's in the garage and finishes up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #414 Topics 2015 Shelby GT Elon Musk speech in Detroit In The Autoblog Garage 2015 Lexus LX 570 2015 Dodge Charger Pursuit 2015 Toyota Prius C 2015 Lincoln Navigator Hosts: Dan Roth, Steven Ewing, Seyth Miersma Runtime: 01:17:58 Rundown Intro and Garage - 00:00 2015 Shelby GT – 32:41 Elon Musk – 41:33 Q&A - 54:48 Get The Podcast UStream – Listen live on Mondays at 10 PM Eastern at UStream iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Podcasts Dodge Lexus Lincoln Toyota toyota prius c shelby lincoln navigator lexus lx

Lexus LFA prototype spied lapping the Nurburgring with new bodywork

The Lexus LFA was a real engineering tour de force. Sure, it was stuck in development hell for years, and the 4.8-liter V10's 552-horsepower output wasn't super impressive when it came out, but it integrated a ton of expertise Toyota gained from its F1 team in the early to mid 2000s. Unfortunately, it didn't sell well. Last year, we found there were a few new models sitting on dealer lots, five years after the 500-model run ended. Still, it looks like Toyota may not have given up on the idea of a race-derived flagship for Lexus, at least based on this prototype running around the Nurburgring this week. At first glance, the car pictured here looks like an LFA with the Nurburgring Package and some camouflage on the front and rear fenders. If you look closely, you can see that the fenders are significantly wider than on the standard LFA. Based on the license plate, this appears to be the same car with two different sets of wheels. Lexus may simply be swapping out worn tires, or they may be testing different wheel and tire combinations to fit the wider wheel wells. Anything beyond this is just speculation. There have been rumors of a new flagship Lexus sports car that sits atop the LC 500 and LC 500h. We saw the Toyota GR Super Sport Concept back in January, though that car looks nothing like what we see here. As much as we would love that sweet Yamaha co-developed V10 to carry over, we're not holding our breath. Some sort of hybrid powertrain is almost a certainty. Maybe Lexus and Toyota could pull some tech from its Le Mans-winning TS050 Hybrid race car. Related Video: