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2019 Lexus ES 350 starts at just $550 more than outgoing model

Lexus wants you to pay attention to the 2019 ES. The all-new, seventh-generation midsize sedan that Lexus benchmarked against the Mercedes-Benz E-Class and Audi A6 gets a base price that just a few hundred over the old car. The entry-level ES 350 starts at $39,500; after $1,025 for destination and handling, that's $40,525 out the door and $550 more Washingtons than the 2018 model required. The mid-level ES 300h starts at $43,310, or $44,335 out the door. That saves $510 compared to the 2018 version, and it gets better fuel economy. The all-new ES 350 F Sport starts at $44,035, for $45,060 out the door. Every model rides on the Toyota New Global Architecture, known as GA-K here. The lighter, stiffer body hides improved mechanicals like rack-mounted electric power steering, and a new multilink rear suspension that encouraged fun driving during our recent review. The updated Lexus Safety System+ 2.0 comes standard on all models, and incorporates new features like daytime bicyclist detection and low light pedestrian detection. The ES 350 and ES 350 F Sport get a 3.5-liter V6 with 302 horsepower and 267 pound-feet of torque, 34 hp and 19 lb-ft over the former sedan, working through a new eight-speed transmission. The F trim makes itself known with 19-inch wheels, rear spoiler, and retuned suspension. EPA ratings for the ES 350 come in at 22 mpg city, 33 mpg highway and 26 mpg combined, an increase of two more miles per gallon on the combined cycle. The ES 350 F Sport is rated at 22 mpg city, 31 mpg highway and 25 mpg combined. The ES 350h uses a 2.5-liter Atkinson-cycle four-cylinder with fourth-generation Hybrid Drive. The 215 total horsepower from the ICE and electric motor returns 43 mpg city, 45 mpg highway, and 44 mpg combined. Lexus says this makes it the most frugal luxury car out there that doesn't have a plug. The ES is also the first Lexus to offer Apple CarPlay, on top of being able to use Amazon Alexa to communicate between the sedan and the home. The 2019 Lexus ES goes on sale in September. Related Video:

How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

DETROIT — Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands. Last year, Lexus suffered a 7.6 percent slide in U.S. sales. Acura's 2017 sales fell 3.9 percent from 2016. Infiniti pushed up sales by 11.3 percent — but by selling almost twice as many sport utility vehicles as cars. However, Infiniti's total 2017 sales of 153,415 vehicles put it behind the leading Germany luxury car brands, as well as Acura, Lexus and Cadillac. The Lexus LF-1 Limitless concept SUV model, with its futuristic looks and "Chauffeur mode" semi-autonomous hands-off driving capabilities, signals that Toyota's luxury brand may start to focus more on SUVs than traditional large sedans. The LF-1 also previews a futuristic navigation technology that anticipates where the driver is going based on driving habits and history, and provides hotel recommendations or other concierge services. View 13 Photos "We don't want to be the 'race car' brand; we don't want to be the 'quiet ride' brand. We want to be the brand which is emotionally connected with the customer," said Cooper Ericksen, vice president of U.S. marketing for Lexus. Lexus, Infiniti and Acura launched in the U.S. market in the late 1980s and took advantage of quality problems at Audi and a lack of innovation at the then-leading luxury brands, Cadillac and Lincoln. Now, the structure of the U.S. luxury market has changed. Four brands — Mercedes, BMW, Audi and Lexus — dominate. Tesla delivered 103,000 vehicles in 2017, its best year ever, though that total is still a small fraction of the overall luxury market. Tesla, meanwhile, is trying to overcome "production hell" and increase output of its more affordable compact Model 3 sedan. The highly anticipated car is just starting to reach customers — but with 400,000 preorders, 2018 could be a breakthrough year for Tesla. View 19 Photos In Detroit, Infiniti showed the Q Inspiration Concept sedan powered by a unique, high-efficiency variable-compression gasoline engine. While the prototype is not electric, its exterior might appeal to customers of the Tesla Model S.

Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.