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2021 Lexus IS makeover will reportedly include V8 model

Come next year, things may get interesting for the Lexus IS, a car that currently is not the first to jump to mind when one thinks of compact, rear-wheel-drive sports sedans. The IS is rumored to be getting a major makeover for 2021, the most notable element of which is said to be the arrival of a V8-powered version. Don't call it an IS F, however; the model instead will be known as the IS 500. None of the above is official — the source of the V8 rumor is an Instagram post from allcarsnews, as surfaced by thedrive.com. As has been previously reported, the IS is going in for a major makeover for 2021, one that this outlet characterizes as being less than a complete redesign. It will, however, bring revised sheetmetal mirroring the look of the Lexus LS as well as a new interior. While the current engine lineup is said to carry over, this report says it will be joined by the brand's naturally aspirated 5.0-liter V8. That engine powered the IS F, which was dropped after the 2014 model year, but in the 2021 car it, strangely, will be sold as the IS 500. That's the rumor, anyway. In the IS F, Toyota's 5.0-liter V8 made 416 horsepower and 371 lb-ft of torque. Currently, in the RC F coupe, it's putting out 472 horsepower and 395 lb-ft of torque. The IS 500 and its V8 would join an IS engine lineup that consists of a 2.0-liter turbo four with 241 horsepower and a 260-hp 3.5-liter V6 in the IS 300, plus a 311-hp 3.5-liter V6 in the IS 350. Today's sportiest variant is the IS 350 F-Sport Blackline Edition (pictured). If true, this could be a brief last hurrah for Toyota's 5.0L V8. Previous reports have claimed that by 2022, Toyota and Lexus plan to eliminate V8s from any vehicle costing less than $90k, and as part of that move, Toyota will drop its 5.7-liter truck engine as well. Related video:    

Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.

Lexus in no hurry to be a big player in China

For a while now, China's spiraling wealth, population and development has had the world's luxury automakers in an expansionist fervor, with many executives exhibiting the sort of gleefully maniacal behavior historically reserved for gold-rush prospectors. Yet Toyota, of all companies, is exercising a surprising amount of caution in the Asian nation.
As The Wall Street Journal notes, Toyota's premium brand, Lexus, sold all of 64,000 vehicles in China last year, while BMW cleared its books of 326,000. In fact, it didn't even bother entering the market until 2005, while rival Audi built its first car in the market a decade and a half earlier. Even now, Lexus doesn't build any vehicles in China, and with the country's notoriously high tariffs on imports, that's a major disadvantage. Yet the business daily quotes Lexus executive vice president Mark Templin as saying that the brand is nowhere near ready to start building cars in the market. "We're not having those discussions about when we're going to go to China... We have a lot of work to do before we get to that point."
Part of that work includes establishing a more expansive dealer network - Lexus only had 99 stores as of 2012, while rival Mercedes-Benz had over two-and-a-half times as many, and it's still expanding. Adding a lot of dealers without having a goodly number of competitively priced offerings for them to sell may seem like an odd strategy, but Templin tells the WSJ that the goal is to "cultivate our image for quality and customer service and let the customers that we have go tell that story for us."