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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

The refreshed 2018 Lexus NX looks just like a baby RX

The refreshed 2018 Lexus NX compact crossover debuted this week at the Shanghai Motor Show. Most of the changes are visual, and it should keep the NX fresh for the next few years until more extensive changes come. Power and performance remain the same, but Lexus claims its smallest SUV is quieter and more refined thanks to some updates under the skin. As the automaker's third best-selling vehicle in 2016, behind the venerable RX crossover and ES sedan, the NX has been a huge hit for Lexus in every market. Up front, the love it or hate it spindle grille remains, though it has received a few modifications. The upper portions of the grille and fenders have been reworked to flow better into the hood and doors. In addition to the sleeker visuals, it should help improve aerodynamics. New headlights with three projectors are similar to those on the new Lexus LC sport coupe. The bottom portion of the bumper has been pulled forward a bit, making the NX look both less pointy and more like a small RX than ever. In the rear, the bumper is redesigned, adding in design elements that draw influence from the spindle grille. Like the headlights, the taillights have been updated with a shape that's similar to those on the LC. Other changes include reshaped exhaust tips, new 18-inch wheels, and a kick sensor that opens the rear hatch if you make a motion under the rear bumper. Like the exterior, the changes to the interior are small but notable. The infotainment screen has grown from 7 inches to 10.3 inches. The controls for both the infotainment and HVAC system have been updated. Nearly all of the control knobs and switches have what Lexus is calling a metallic satin finish, essentially a silver-gray looking matte coloring. Like with many other Toyota and Lexus products, the automaker's Lexus Safety System + now comes standard on all models. This includes emergency braking, radar cruise control, lane departure warnings, and automatic high beams. The turbocharged 2.0-liter inline four carries over unchanged, though the model is now known as the NX 300 (formerly the NX 200t). Likewise, the hybrid system in the NX 300h is unchanged. There have been some updates to the suspension, adding in a modified version of the adaptive variable suspension system from the LC. Lexus claims this should improve both ride and handling. No word on pricing or a release date, so look for more news some time in the next few months.

Drifting on a frozen lake with a studded Lexus looks like fun

Sometimes you come across a list of ingredients and you don't even need to know what's being made, you just know you need to be there when it's done. So if you saw a recipe for a Vimeo video that was one snow-covered frozen lake, one Lexus IS, four studded tires, two ice fisherman and one guy lounging on a couch, do you think you'd have any questions?
We didn't. The dish was cooked up by the Wide Open Drift Team and KSP Productions, and it's exactly what you'd think it is. Right down to the guy on the couch. We're glad we got to partake, and you can too in the video below.