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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

2018 Lexus RX 450hL hybrid will start just over $50,000

Lexus has announced pricing on its 2018 RX 450hL, saying that its new three-row, all-wheel-drive hybrid crossover will carry a starting MSRP just $1,550 higher than the non-hybrid AWD RX 350L when it goes on sale starting in April. The RX 450hL will start at $51,615, positioning it right in-between luxury crossover competitors like the Mercedes-Benz GLE 350 and Infiniti QX60. The Luxury package, which adds features like semi-aniline trimmed seats, interior LED ambient lighting, laser-cut wood trim and 20-inch machine-finished alloy wheels, bumps the price up to $55,550. Prices include a $995 delivery, processing and handling fee. Lexus says the 450hL will get new features like second-row captain's chairs, leather-trimmed seats and complimentary Lexus Inform Safety Connect and Service Connect membership for the first 10 years of ownership. Standard safety features include a pre-collision system with pedestrian detection, lane-keep assistance, intelligent high beam headlights and all-speed dynamic radar cruise control. The RX 450hL combines a 3.5-liter V6 engine with two high-torque electric drive motor-generators to produce 308 in combined horsepower, with an EV mode allowing it to run on pure electric power at lower speeds for short periods. Lexus hasn't yet released fuel-economy figures for the hybrid, but the conventional RX 450h is rated at a combined 30 mpg by fueleconomy.gov. Lexus has added 4.3 inches to the rear body length of the 450hL and added more room for third-row occupants by incorporating a steeper tailgate. We've previously covered the introduction of the three-row RX 450hL and the 2018 RX 350L, which is powered by a 290-hp 3.5-liter V6 and is available in both front- and all-wheel-drive. The latter starts at $48,665 and goes up to $55,080. The RX line has been Lexus' best-selling model, with sales of 108,307 units in 2017.Related Video:

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.