Lexus Lx 570 on 2040-cars

Auto blog

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2018 Lexus LX 570 drops $5,000 in new 2-row trim

People love SUVs and crossovers, but not everyone uses them to haul a litter of children and a couple of pets. At this year's Los Angeles Auto Show, Lexus has debuted the two-row LX 570. The updated model ditches the third row, helping expand cargo capacity by 15 percent without the need to deal with removing the seats. The two-row model comes in a single mono-spec trim, dropping the base price to $86,175, which is $5,000 less than the three-row model. The mono-spec trim of the two-row LX means customers only have the choice of exterior and interior colors. Customers still get a full-leather interior, four-zone automatic climate control, power tailgate, roof rails, a moonroof and 20-inch wheels. Parking assist, blind-spot monitoring and rear cross-traffic alert are all standard. Cameras on the outside help show blind spots when parking or off-roading. The new model also comes with Lexus's Enform Safety Connect service for 10 years. Customers can call in case of an emergency anytime day or night. The new variant still comes with all of the Toyota Land Cruiser-sourced goodness as the standard LX 570. That means a 5.7-liter V8 making 383 horsepower and 403 pound-feet of torque, giving the Lexus a 7,000-pound tow rating. The body-on-frame SUV comes with full-time four-wheel drive and Lexus's Active Traction Control system and Multi-Terrain Select system to handle wheel slip on various road surfaces. Other off-road systems include crawl control and hill-start assist. The two-row 2018 Lexus LX 570 goes on sale next year. Related Video:

Production Lexus NX small CUV headed for Geneva

Just five months ago, our spy photographers caught what appeared to be a mule for the forthcoming Lexus NX crossover with the body of a CT 200h for disguise. Then the LF-NX Concept CUV debuted at the Frankfurt Motor Show (it showed up at the Tokyo Motor Show as well) with a massive spindle grille and an extreme version of Lexus' sharp-edged new styling language on full display. Now Auto Express reports that a production version of the LF-NX concept will grace the Geneva Motor Show next March and go on sale next summer. If the names that Lexus trademarked a while back are any indication, it'll come in two trims, NX 200t and NX 300h.
Concept vehicles often look outrageously bold, with more extroverted styling than what eventually makes it into the production version. But Lexus reportedly will leave much of the LF-NX concept's styling alone for the production version, citing its customers' changing tastes.
"What we're finding is that these days customers want to be more expressive, so a lot of the concept's inherent design will come out in the finished car," says Paul Van der Burgh, Lexus' European director. "Why would you want something that looked like everything else in the segment?"