2011 Lexus on 2040-cars

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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

2020 Lexus UX Review & Buying Guide | Stylish and small, with a hint of Corolla

The 2020 Lexus UX is the smallest and cheapest Lexus out there, and with the UX 250h hybrid model, it’s mighty efficient, too. The UX was completely new last year, as Lexus finally entered the fast-expanding subcompact car segment. WeÂ’re impressed with the original design and quality of this least expensive Lexus, although there are some necessary compromises that were made along the way to achieve its low price. Voluminous interior space is obviously not a priority in this smallest luxury SUV segment, but the UX is nevertheless one of the least spacious. It's also far from the most fun to drive and is hampered by frustratingly slow acceleration regardless of powertrain choice. All-wheel drive can also only be had with the hybrid. In those ways, its European competition are handily superior. Still, Lexus has implemented some unique and new tech features in this crossover, not seen in other Lexus vehicles. The distinctive design and the hybrid systemÂ’s excellent efficiency are two other major selling points, and even if we wouldn't call the UX fun, its composed handling and comfortable ride yield a perfectly pleasant driving experience. What's new for 2020? The Lexus UX was totally new for 2019, so changes for 2020 are minimal. Lexus added Android Auto functionality (it already had Apple CarPlay). It's also added rear cross-traffic alert as an option to be packaged with the car's blind-spot monitoring system. What's the interior and in-car technology like? From the comfortable and supportive driver seat, the UX looks and feels like a proper Lexus. The design is consistent with, but, refreshingly, not a copy of other models. There are common details like the drive mode setting selectors that sprout from the instrument panel and the F-Sport's sliding gauge cluster within, while the available 10.25-inch infotainment display is perched atop a low, flat dash. The materials covering the dash and front doors are appropriate for this luxury price point and consistent with the ES 350, if not higher-priced Lexus models. By contrast, the hard plastic door panels in the rear are disappointingly more consistent with a Toyota Corolla. However, the UX features unique touches (we like the contrast-color dash and door trim available) and offers different controls than other Lexus models. The climate system is operated by unique toggle switches, while the air vents have little rotary controllers that look and feel better than those in a Lexus ES.

2016 Lexus GS F First Drive [w/video]

Performance cars used to be about horsepower and chassis tuning. Lately the question isn't so much what's under the hood, but how many buttons are on the console. We're overwhelmed with individual settings for engine response, transmission, exhaust, steering, and ride. When did these cars turn into a choose your own tuning adventure? The Lexus GS F represents an attempt to step back from this over-adjustable madness and return to more bygone sports car values. It has a special engine, unique bodywork, and a chassis tuned for high performance. There are only two settings you need to play with. The first setting is the Drive Mode Select dial on the center console, which mainly controls the response of 5.0-liter V8 engine and the shift behavior of the eight-speed automatic. The engine is the same V8 found in the RC F, making the same 467 horsepower and 389 pound-feet of torque. New this year are small balancing weights on the crankshaft pulley that cut down on internal vibration. Drive Mode Select also changes the electronic power steering, air conditioning, and stability control (you can also turn it all the way off via a separate button). The engine is the same V8 found in the RC F, making the same 467 horsepower and 389 pound-feet of torque. You will use two settings in the GS F: Eco when you want to get somewhere, Sport S+ when you want to get somewhere fast. Normal and Sport S modes offer intermediate steps you don't really need. Eco mode softens the throttle and reduces the use of air conditioning for slightly better fuel economy. It also makes the center-mounted tachometer switch into an eco-driving gauge. S+ puts everything into sport mode, including a heavier steering weight and a higher stability control threshold. While Sport S mode shifts the noon position of the tachometer to just below the horsepower peak of 7,000 rpm, S+ goes a step further and turns the rev indicator into a solid bar that grows around the edge of the display. It also adds oil and coolant temperature to the readout. And how could we fail to mention G-Force Artificial Intelligence (or grin at such an overwrought name)? That's the shift logic the transmission uses in Sport S+. It's designed to hold revs in corners and downshift during hard braking. "Our goal with F is to make a driver's car, not a drag race winner." The other button in the Lexus GS F that you need to pay attention to is next to the Drive Mode Select knob, labeled TVD for Torque Vectoring Differential.