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Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

Production Lexus NX small CUV headed for Geneva

Just five months ago, our spy photographers caught what appeared to be a mule for the forthcoming Lexus NX crossover with the body of a CT 200h for disguise. Then the LF-NX Concept CUV debuted at the Frankfurt Motor Show (it showed up at the Tokyo Motor Show as well) with a massive spindle grille and an extreme version of Lexus' sharp-edged new styling language on full display. Now Auto Express reports that a production version of the LF-NX concept will grace the Geneva Motor Show next March and go on sale next summer. If the names that Lexus trademarked a while back are any indication, it'll come in two trims, NX 200t and NX 300h.
Concept vehicles often look outrageously bold, with more extroverted styling than what eventually makes it into the production version. But Lexus reportedly will leave much of the LF-NX concept's styling alone for the production version, citing its customers' changing tastes.
"What we're finding is that these days customers want to be more expressive, so a lot of the concept's inherent design will come out in the finished car," says Paul Van der Burgh, Lexus' European director. "Why would you want something that looked like everything else in the segment?"

Lexus' hoverboard 'is like floating on a cushion of air'

The Lexus hoverboard is real, folks. It's not computer-generated imagery you're looking at, and it's not smoke and mirrors. In fact, what looks a lot like smoke emanating from below the Japanese luxury brand's hoverboard is actually caused by the liquid nitrogen required to keep the 'board's insides cool. How cool, you ask? Put it this way: liquid nitrogen freezes at -346 degrees Fahrenheit. Ice cold, baby. If there is a bit of tricky deception in the video you see above, it's that the superconductors Lexus is using in its hoverboard will only cause the machine to lift off surfaces that are magnetic. In other words, a skatepark full of concrete won't work. For that matter, in true Back To The Future style, neither would water... even if you've got power. Does any of that techno mumbo-jumbo even matter, though? What we have here is a real-life hoverboard that doesn't look like a poorly conceived high-school science project (no offense to Hendo, featured in the video below). The Lexus hoverboard is beautiful, with bamboo decking, a carbon fiber base and, let's be honest, that awesome special-effects-style smoke. Ross McGouran, a professional skateboarder, seems to agree with our assessment of the merits of the Lexus hoverboard. In a new video from the automaker that you can watch above, McGouran compares the hoverboard to regular skateboards and says riding Lexus' invention is like floating on a cushion of air. Which sounds equal parts difficult and amazing. We look forward to more from McGouran and Lexus. Related Video: Related Gallery Lexus Hoverboard View 9 Photos News Source: Lexus via YouTube Design/Style Toys/Games Lexus Technology Gadgets Future Vehicles Special and Limited Editions Videos