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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

2020 Lexus LS 500h Drivers' Notes Review | Be it blue or red, it's excellent

This is not your grandmother's gold Lexus LS. It's not your other grandmother's hybrid, either. The 2020 Lexus LS 500h represents the biggest step forward in terms of driving dynamics, style and pure luxury for a model line that has largely been known for dependability and craftsmanship. It should satisfy those elements too, but now, there's a lot more to tickle the right side of the brain.  We got a chance to sample two different LS 500h versions: one blue, one red; one with a $12,250 Luxury back seat package, one without; one in Oregon and one in Michigan. The blue car hit the register with a sticker of $107,355, including enhanced accident avoidance tech, an adaptive air suspension, 20-inch wheels, a massive head-up display, a 23-speaker Mark Levinson system, and a few trim upgrades. The red car was similarly equipped apart from optional 19's and swapping a $3,730 Interior Upgrade package that basically has the same front seat and trim upgrades as the $12,250 Luxury package, but leaves the back seat be. Both provided far more equipment for the money than the German competitors would.  lexus-ls500h-red-1 View 4 Photos Senior Editor, Green, John Beltz Snyder: I already miss the Matador Red LS 500h we had in Michigan. I had it for a full week and genuinely enjoyed it. It's a hybrid, and a really good one, providing efficiency when you want it and plenty of power when you need it. I found all the modes genuinely useful. Normal is well balanced. I used Eco when I was stuck in traffic to safe fuel. The Comfort mode helped keep my carsickness-prone wife happy when we ran around town together. Sport is very satisfying, but not so hardcore to make it a niche use case. Sport+ is the best way to enjoy the lovely song of the 3.5-liter V6, but still wasn't so extreme to relegate it to the briefest moments of passionate driving. Once I got used to the placement of the mode selector — on the right of the instrument cluster housing, which helps keep your eyes forward — I made good use of it. The LS hybrid has that trick transmission — a magical union of CVT and four-speed automatic — as part of the Multi-Stage Hybrid System that won our Tech of the Year award as tested in the Lexus LC 500h back in 2018. It's a sweet complement to the soulful V6 underhood, and provides a nice experience when left to its own devices or when using the paddle shifters to switch among 10 effective gear ratios. It works quickly, smoothly, and efficiently all at once.

2021 Lexus GX 460 Interior Review | A competent cabin ... a decade ago

The Lexus GX 460 is really old. How old is it? It’s so old, I was still in high school when it launched. This generation of the GX launched for the 2010 model year, and it's mostly received cosmetic updates in the decade since. And few areas reveal that age more than this luxury SUV's interior. It's not all bad, but there's no question that it isn't exactly on par with the latest and greatest SUVs from other automakers. Or even its own. Let's dive in, shall we? Climbing aboard the GX welcomes the driver and front passenger with broad, thickly cushioned chairs wrapped in soft leather. They're very much the kind of seats you sit on and not in, and with a decent amount of adjustment, they're quite comfortable on a commute or on a cross-country trip. Also immediately noticeable is the high seating position and huge amount of glass offering superb visibility in all directions. Between this and the GX's modest exterior dimensions, it's quite easy to maneuver. Then we get to the dashboard, and this is where the GX becomes more of a letdown. Aside from the steering wheel, a slightly larger instrument screen with an updated infotainment operating system, nothing has changed in a decade. The prominence of the silver painted plastic is the most disappointing element, as it feels like it would barely be acceptable in a Toyota, let alone a current Lexus. The same goes for the blurry, easily washed-out center screen and pale blue digital clock and climate temperature readout. Wood trim and upholstered panels certainly help, but overall this doesn't look like the command center of a new SUV costing more than $50,000. Things get a little better when actually interacting with things. The volume and tuning knobs are weighty and smooth like on a nice hi-fi system. Having physical controls for the audio as well as most climate functions are welcome features. The touchscreen system is much more intuitive than the Remote Touch mouse and touchpad systems Lexus rolled out in later years. It's fairly responsive, and the shortcut buttons on the sides are useful. Another sign of age is the lack of Apple CarPlay and Android Auto. But hey, you get a CD player, remember those?  Buyers do still get a lot of nice features on the GX. Standard equipment includes heated and ventilated front seats, dual-zone automatic climate control, proximity locking and starting, a sunroof, and new for 2021, acoustic front side glass that makes the GX astoundingly quiet inside.