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Toyota Mirai, Lexus LS show off Advanced Drive assists with OTA updates, AI

TOKYO — Toyota Motor Corp unveiled on Thursday new models of Lexus and Mirai in Japan, equipped with advanced driver assistance, as competition heats up to develop more self-driving and connected cars. Toyota's latest launch comes as automakers, electric car startups and tech giants invest heavily in so-called active safety features. The Japanese carmaker's new driving assist technology, or Advanced Drive, features a level 2 autonomous system that helps driving, such as limiting the car in its lane, maintaining the distance from other vehicles and changing lanes under the driver's supervision on expressways or other motor-vehicle-only roads. The system can even handle lane merges, and when passing trucks its lane system will move the car further to the opposite side of its lane. The car will recommend a course of action to a driver before executing it. The system also features a camera to monitor the driver's actions and level of attentiveness, and if the driver seems unresponsive or incapacitated, the car will pull itself over. The luxury sedan Lexus LS will be on sale from Thursday, costing between about 16.3 million yen ($148,600) and 17.9 million yen ($164,000), while the second-generation Mirai hydrogen fuel cell car will be offered on April 12 at between 8.4 million ($76,900) and 8.6 million yen ($78,750). This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The new models are Toyota's first products brought to the market that provide over-the-air updates and utilize AI technology centered on deep learning, said Toyota executive James Kuffner, who is also the head of Toyota's research unit Woven Planet. "This is really an important first step in our journey towards software-first development," he said at an online briefing on Thursday, adding that the company has tried to design the software to be truly global and to provide re-usability. In the future, software features on cars will be "upgradable" and "more customizable" much like how people personalize their smartphones, Kuffner added. Fully self-driven cars are still likely to be years away, but rival General Motors early this year made a splash at the virtual Consumer Electronics Show with a fully-autonomous all-electric flying Cadillac concept, while Chinese search engine operator Baidu unveiled a partnership with local car brand Geely.

Lexus IS F Sport Blackline Edition embraces the darkness

Darkness continues to descend on all corners of the automobile market, and that includes Lexus, where the 2020 IS F Sport goes dark with the Blackline Edition. In contrast to last year's IS 300 F Sport Black Line Edition, the 2020 Blackline Edition (now one word) can be had as either an IS 300 or an IS 350. Once again, the package contains dark-finish split-spoke 18-inch wheels, a similar dark-chrome grille surround, and black mirror caps. This year's color choices are Obsidian (black), Ultra White, or Ultrasonic Blue Mica 2.0 — the latter replacing last year's silver. The interior features black and gray Nuluxe (synthetic leather), this time with Indigo Blue accents rather than red. Lexus also tosses in triple-beam LED headlights, navigation, blind-spot monitoring, a heated wood-rimmed steering wheel, and a SmartAccess card key. Powertrains are the same as in the standard IS F Sports. The IS 300 with rear-wheel drive uses a 2.0-liter turbocharged inline-four making 241 horsepower, while the all-wheel-drive IS 300 gets a 260-hp 3.5-liter V6. The IS 350 models, both FWD and AWD, have a more potent, 311-hp version of the naturally aspirated 3.5-liter six. Prices range from $46,225 to $52,010 (with destination fee). The 2020 IS F Sport Blackline Edition joins the recently announced NX 300 Black Line Edition in a darkened corner of the showroom, where the two models can argue about the spelling of their name.  

Lexus back in luxury sales race after three-year absence

Think the only challengers for the title of best-selling luxury brand hail from der Vaterland? Wrong. Lexus outsold the likes of Mercedes-Benz for the second time in 2014 last month. In fact, the Japanese luxury marque's total sales this year are a mere 12,000 units behind BMW.
Lexus was able to move 26,921 vehicles last month, a year-over-year increase of 21.1 percent, respectively. Mercedes, meanwhile, was just barely beaten, moving 26,617 units in April. The difference, though, is that Lexus has made far bigger year-over-year gains than Mercedes, which recorded a YOY increase of just 4.13 percent.
This is particularly troubling for the Germans, as it marks a return to form for Lexus that we haven't seen since before the March 2011 earthquake and tsunami that decimated Japan. Prior to that natural disaster, Lexus enjoyed nearly a dozen years at the top of the luxury heap.