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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus J201 Concept | Overlanding into uncharted brand terrain

Taking a left turn off of I-10 outside of Palm Springs, California, we drove down a rutted, sand-blown track for a couple miles before ending up at a tall, rocky pile, an outcrop scaled somewhere between a hillock and a massif. After shifting the transmission into neutral, engaging the four-wheel-drive low range, and closing the ARB Air Locking differentials, we got even and steady on the throttle and pointed our truck—a seven-figure, one-off, overlanding concept known as the Lexus J201—up the steep, rocky face until all that showed through the windshield was dust and searing sky. The truck handled the challenge with marked aplomb, cresting the ridge without a huff, and eventually leveling off and displaying the glories of what was on the other side: a meth lab. So capable was this vehicle that it was easy to forget that the platform that underpinned all of this ruggedness was LexusÂ’ posh, flagship SUV, the $88,000 LX 570. This jacked and tracked truck begs the question: Has Lexus gone rogue? “Going rogue is actually part of who we are,” says Vinay Shahani, the brandÂ’s vice president of marketing for America. “And we love to experiment. J201 is a rolling example of our belief in Always On, the idea of continual improvement no matter the time in a vehicleÂ’s lifecycle.” The reference to time-in-lifecycle is kind of an understatement for a vehicle that has existed in its current form, with only minor cosmetic updates, since 2008 — two lifetimes in the product span of most automobiles. But the J201 Concept does add significant upgrades to the production vehicle, which, based as it is on the venerable and caprine Toyota Land Cruiser, is hardly a slouch in the off-road-capability department. In addition to the performance differentials mentioned above, the J201 benefits from a myriad of additional add-ons. These include rugged accessories such as an Icon Vehicle Dynamics suspension good for a few extra inches of ride height, and even more when the suspension is put in extreme high mode; smaller 17-inch Evo Corse Dakar Zero wheels mounted with 33-inch General Grabber X3 tires; a TJM Airtec snorkel for breathing underwater (something we did not get to experience in the parched Coachella Valley); and StopTech drilled brake rotors. It also includes bolt-ons such as CBI skid plates, rock sliders, and front and rear bumpers; a Warn winch; a Prinsu Design roof rack system; an onboard ARB twin compressor; and luminescence of Rigid Industries light bars.

2020 Lexus RC F Track Edition First Drive Review | Not the hardcore machine we deserve

THERMAL, Calif. — It's been more than 10 years since Lexus launched its high-performance F models. Ten years. After a full decade you'd think Toyota's luxury division would have it figured out by now, but the 2020 Lexus RC F Track Edition isn't the hardcore machine we were hoping for. Maybe our expectations were too high. We saw its lackluster specs at the Detroit Auto Show in January, but you just never know until you get behind the wheel. And while there's a lot to like here — this is the most powerful and track-capable Lexus since the LFA supercar was launched in 2011 — it's quickly apparent that Lexus' engineers were held back from making the RC F Track Edition what they wanted to make. The RC F Track Edition uses the same naturally aspirated 5.0-liter V8 (2UR-GSE) that powered the IS F sedan in 2008 and the standard RC F since 2015. It's the engine Lexus also uses in the LC 500 coupe and the GS F sedan. The company's strict warrantability standards mean this engine is limited to 500 hp, said Yuuichi Tsurumoto, the chief engineer on the RC F Track Edition and the man responsible for all Lexus F models. So supercharging the engine was out of the question. Increasing the V8's displacement to 5.5-liters or more was explored, but then the RC F Track Edition would have been subject to a gas guzzler tax, and that too was deemed unacceptable. The frustration in Tsurumoto's voice was clear. And while the 5.0-liter's output has been increased slightly for 2020, up to 472 horsepower (+5) at 7,100 rpm and 395 pound-feet of torque (+6) at 4,800 rpm, the RC F Track Edition doesn't get any more power than the standard RC F. Both versions of the coupe also continue to use an Aisin-supplied eight-speed automatic, which is essentially unchanged. Lexus is only going to build "around 400" RC F Track Editions, and it will import just 50 into the United States. That's all. Just 50 cars. And they're going to cost $97,675 including a $1,025 destination fee. Who cares about a gas guzzler tax on such an extreme limited run of a $100,000 factory hot rod? In the age of 797-hp Redeyes and 640-hp Cadillacs, the 472-hp RC F Track Edition may not sound like it would be quick, but it is. With its new launch control and shorter 3.13:1 rear-end ratio, Lexus says it can sprint to 60 mph in 3.97 seconds. That's just a tenth or two off the performance of the LFA. Unfortunately, it's also only two tenths quicker than the standard RC F, which Lexus says now hits 60 mph in 4.2 seconds.