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Junkyard Gem: 1991 Lexus ES 250

When the Lexus LS 400 first appeared here in late 1989 (as a 1990 model), sellers of German-made luxury sedans broke out in the shaky sweats and car shoppers flocked to see — and buy — this well-built statusmobile that retailed for about 60% of the price of the cheapest S-Class. Not attracting nearly as much attention at the time was the other introductory vehicle of the Lexus brand: the ES 250. Sold here for just the 1990 and 1991 model years, the first-generation ES was the most Camry-like of its kind and the hardest to find today. Here's a '91 in a San Francisco Bay Area yard. All of the ESs for the model's first couple of decades were based on the Camry, so they benefited from the Camry's famous reliability while suffering from its not-so-exciting image. Toyota made a good effort to make the 1990-1991 cars look something like their LS big brothers, but their Camry origins are quite obvious from most angles. Later ESs got more distinctive body panels and sales got stronger when that happened. Power came from this 2.5-liter V6, which was the hairiest engine available in the 1991 US-market Camry. 159 horsepower, which was pretty good for a car like this in the early 1990s. A five-speed manual transmission could be had in the ES 250 and ES 300 through the 1993 model year, but those early-1990s American car shoppers wishing for a midsize luxury sedan with three pedals generally opted for an Audi or BMW, with most of the rest settling on the Acura Legend. I'll keep looking out for a five-speed ES in a car graveyard, of course, but finding any first-gen ES has been a tough challenge in itself. This one got within 252 miles of the 200,000 mark, not bad for a typical 1991 car but also not especially impressive for a member of the Camry family. The interior was much nicer than what you got in any Camry, but junkyard shoppers have hit this one hard and its opulence no longer shines through. Toyotas had some variation of this switch from the late 1970s and into our current century. This version comes straight out of the Cressida. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. That Lexus noise-testing room sure is impressive! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Good in the rain, too. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

'Saturday Night Live' parodies Lexus' December to Remember sales event

We know there are plenty of people out there with more than enough money in the bank to surprise their significant other with a brand-new car for Christmas. And we're also sure that Lexus' annual "December to Remember" sales event must be successful enough that the automaker commits to running it each and every year. But for the vast majority of Americans, the idea of slapping a big red bow on a crisp white Lexus remains little more than a pipe dream. Apparently, we're not the only ones wondering who is surprising their loved ones with new cars. The crew from Saturday Night Live — Beck Bennet, Heidi Gardner and host Timothee Chalamet — put together a very humorous skit that reminds us of the fact that this December is a wee bit different than past Decembers, and that maybe an expensive purchase could have negative side effects. And in fact, end-of-year sales campaigns from many industries have been reframed as the pandemic rages on. As an added bonus, a scroll through the comments (which is usually a bad idea on YouTube) suggests that some car salespeople have seen this scene unfold in the real world.