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2018 Lexus LC 500 Prototype First Drive

Chief executives aren't normally as candid as Akio Toyoda was last week. At the launch of hot new Lexus LC 500 coupe at the Detroit Auto Show, the chief executive of Lexus and Toyota and grandson of the company's founder, said that he'd received letters telling him that his Lexus luxury brand cars were dull and boring and that he agreed. "I took them to heart," said this tiny and forceful boss, "and I'm ensuring that the word 'boring' and 'Lexus' will never occupy the same sentence ever again." But boring has been an ongoing problem for Lexus. And for the last year I've been involved in trying to help solve it. Let me explain. Akio has made his extraordinary "Lexus is Boring" speech before. That was five years ago on the windswept golf courses at the Pebble-Beach Concourse d'Elegance at the launch of the fourth-generation GS sedan. With its new-look spindle grille, basking-shark air intakes, and razor-edged curves, GS was the first of the new-look Lexus models, but Akio still wasn't happy. In 2011, after 11 consecutive years of premium market leadership in America, Lexus had lost it to the Germans. Mercedes-Benz, BMW, and Audi didn't just build better looking cars, but more interesting and more fun-to-drive cars. "We're not just making a coupe, we're creating a new generation of Lexus." Lexus' shtick of reliability, immaculate-quality, hybrid gas-efficiency, golf-bag trunk optimization, and specification-adjusted value didn't cut it anymore. Akio, a keen race driver and petrolhead enthusiast, knew his cars needed a dynamic shot in the arm and a smoldering love affair with right-brain desirability. In short, he wanted Lexus engineers to build a car to bring a smile to drivers' faces. A tall order, then. And one which Koji Sato, deputy chief engineer on the LC had to consider carefully. As he says: "Akio's Pebble Beach speech was the starting point; we're not just making a coupe, we're creating a new generation of Lexus." With such a brief, and Akio's legendary peppery opinions in mind, Sato came up with a radical idea. Reckoning that sometime in-house teams can look so much in-house that they become blinkered, he decided he needed to open things up and recruit a team of outsiders. So, for the last year I, along with a small team of hand-picked journalists, race drivers, and keen-driving dealers, have been part of Sato-san's 'irregular army'. Why me? It's a good question.

Lexus RZ electric SUV will be shown (with a yoke) on 4/20

Lexus will reveal its production RZ electric SUV on April 20, the company announced Tuesday, steering well clear of April Fool's Day with a teaser package that would be right at home in Elon Musk's Twitter feed. And yes, there's a yoke. If it weren't for the fact that we already knew about the Lexus RZ, coupled with confirmation from Toyota that the bZ4X's yoke is the real deal, we'd be highly suspicious of this early-April announcement from a traditionally conservative manufacturer. Welcome to 2022, when none of that really seems to matter anymore.  We already suspected that the RZ was based on Toyota's bZ4X, so the indication of an available yoke is not that surprising, really.  In the Toyota, it's paired to a variable-ratio, steer-by-wire system. Toyota says it also improves steering feel and ensures road and tire vibrations don't make their way to the driver. The latter seems obvious since there's no physical connection between the wheel and road, but whether that makes for an "improvement" in steering feel is not something with which we're inclined to automatically agree.  Lexus offered no further info apart from the reveal date and time (6 a.m. EDT April 20) and these new teaser photos. The psychedelic lighting job on the car seems a bit on-the-nose for something debuting on 4/20, but again, this isn't a Tesla, so clearly somebody just thought it would look cool. Fortunately, we have the bZ4X's spec sheet to go on. The 4,232-pound Toyota is powered by a single electric motor with 201 horsepower or a dual-motor setup with 214 horses (107 per motor). Clearly, getting all-wheel drive into the equation mattered more than performance, as Toyota says it'll still take 7.7 seconds for the bZ4X to hit 60.  Regardless of motor count, the bZ4X gets a 71.4-kilowatt-hour lithium-ion battery pack said to deliver about 310 miles of maximum driving range in the front-wheel-drive model and 285 miles in the all-wheel-drive version based on the Japanese testing cycle. It's not outrageous to think the RZ might get a more potent powertrain, but we'll just have to wait and see what Lexus has in store.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.  

This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.