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Lexus to open stores with branded accessories [w/video]

Trying to build a boutique buying atmosphere with a large-volume premium brand isn't easy, but Lexus is attempting to do just that by introducing its new Intersect By Lexus dealership experience. This aspect of Lexus retailing has nothing to do with cars and everything to do with luxury lifestyle accessories. Intersect By Lexus is effectively an all-in-one shopping destination for high-quality, hand-crafted designer products, many of them created specifically for the marque, right down to their "Crafted for Lexus" branding.
The first Intersect By Lexus store will open at the end of this month in Tokyo, with other stores planned for New York and Dubai. Going over the first store's initial product list, it seems that each store will offer wares that reflect its location. Some of the products available at Intersect By Lexus Tokyo include a $400 minimalist LED desk light, hand-sewn $286 tablet cover and a $133 drip coffeemaker and cup set handmade from the ash of Japan's Sakurajima volcano. Scroll down for a short video showing how some of these products were made.

Lexus goes from land yachts to water yachts with this boat concept

Just this week, Lexus unveiled its fully redesigned flagship, the LS sedan. But the term "flagship" seems a bit misplaced now that Lexus has revealed an actual ship. Well, the Lexus Sport Yacht may be a bit small to be called a ship, but it's as close as many automakers will get. According to Toyota, the idea for the boat came about when the company's CEO, Akio Toyoda, was trying out one of the marine division's new yachts that use Toyota diesel engines. He wanted to see what a sporty, luxury yacht using Lexus design would be like. At his behest, the Toyota Marine Department and Lexus got to work on the concept you see here. More than a clay model, this is a fully-functional nautical machine. The Lexus Sport Yacht was constructed from carbon fiber by Marquis-Carver Yacht Group in Wisconsin, and has a pair of V8 engines shared with the Lexus RC F (and GS F, and LC500). You can even see through the clear engine compartment cover that they share the same bright blue-painted intake manifolds. Compared with the automotive applications, each engine makes a bit less power at 440 horsepower. When you have two of them, though, that becomes less important. Together the engines' roughly 880 horsepower can propel the boat to a top speed of 49 mph. The Lexus Sport Yacht comes complete with many luxury amenities. There's seating for eight on the deck. Two of those seats fold out from either side of the captain's chair "for very special guests." The captain also has access to a pair of touchscreens, a small one in the wheel and a massive one ahead of it for instruments and other information. Down below, the forward passenger cabin is loaded with leather, wood, air conditioning, a table, and sofa seating for six. The yacht's galley has a sink, refrigerator, and stove, and the bathroom comes complete with a shower. Don't expect to see the yacht on sale anytime soon, since this is just a concept at the moment. That being said, luxury automakers, including Aston Martin and Mercedes, have started competing in the yacht market. And while Toyota's marine division hasn't built a pleasure boat since the Epic line, it probably wouldn't be too difficult for the company to start building this Lexus. Related Video:

Lexus NX will be produced in Canada

OTTAWA/MONTREAL — Toyota Motor Corp will build its Lexus NX luxury crossover vehicle at a Canadian plant starting in 2022, the company said on Monday, a decision that Prime Minister Justin Trudeau said demonstrated the value of the country's international trade agreements. The plant will invest hundreds of millions of dollars to produce the Lexus NX and its hybrid version at the factory in Cambridge, Ontario, "supplying the entire North American market," Trudeau said in a presentation with Fred Volf, president of Toyota's Canadian unit. Citing Canada's trade agreements with Mexico, the United States, Europe and Asia, Trudeau said: "We have preferential trade access to two-thirds of the global economy. In fact, we're the only G7 country that has free trade deals with every other G7 country." Trudeau, who faces a tough re-election contest in October, said the plans by Toyota, one of the world's largest carmakers, will help guarantee 8,000 jobs and the factory. The announcement is a "counter narrative" for Canada's automaking industry following recent bad news from other automakers, said Flavio Volpe, president of the Toronto-based Automotive Parts Manufacturers' Association, especially in the province of Ontario. Fiat Chrysler Automobiles NV said in March it would cut a shift at its Windsor assembly plant, leading to 1,500 job losses, and General Motors said last year it would shut its Oshawa factory by the end of 2019. Plans to assemble the NX in Canada "means that Toyota's Canadian manufacturing operations are here to stay," Volf said, adding that the cars are "the most technologically advanced and the most in-demand cars in the Toyota-Lexus global lineup." On Sunday, Trudeau hosted Japanese Prime Minister Shinzo Abe in Ottawa. Both touted the benefits of a Pacific trade deal that U.S. President Donald Trump walked away from. Trudeau said he had discussed the project to build the Lexus NX in Canada with Chief Executive Akio Toyoda on April 1. "When we last chatted just a few weeks ago, we discussed the potential of this new Lexus mandate," Trudeau said.